Continued from page 1
Without a chance to interact with you people lose interest. Allow your visitors to post a message or reply to other messages. They will check back every few days for new messages or replies. To find these services, do a search on "free webmaster resources." Two specific ones: http://www.delphi.com and http://www.everyone.net. Check out this discussion group http://www.ablake.net/forum/
6. Remind your visitors to bookmark your site. Tell them you update information daily or weekly. Put reminders on all of your pages. If you omit this, you pass up a great opportunity to lure repeat, loyal visitors. You want more visitors, and you want them to spend more time on your site. The more time they spend on your site, more likely they will check out your products or services pages
7. Serialize some of your content. If visitors get it all in one visit, what's to keep them coming back? Put one part of an article, home study course, special report, or excerpt from your book on your site each week or so. Let people know this through your eMagazine.
8. Post a monthly special only for your Web visitors. Call it "Discount of month," or "Special Offers." Without incentives your audience will go elsewhere. Feature this opportunity in your ezine and provide a live link straight to it.
9. Enjoy journey. Each day, you can learn something that will make your Web site more real, more YOU. Avoid being stiff-let your passion show! Add some personal information such as personal column. 'The Coach's Corner' in ezine, "The Book Coach Says," mentions personal writing and marketing set backs, boo boos, along with a tip or so. Put a personal message on your site too.
10. Put "useful links" as a navigational bar on your home page. People like convenience of shopping for services and products all on one Web site-yours!
Maintenance is not as sexy as creating a new site, but it is your responsibility to make your site jazzy enough to keep people coming back. If you are not inspired or don't want to spend time on your site, but still want to maintain it, delegate it to a professional or techie intern.
Judy Cullins: author, publisher, book coach Helps professionals manifest their book dreams eBook:_Write Your eBook or Other Short Book Fast! www.bookcoaching.com/discounts.shtml Send an email to Subscribe@bookcoaching.com The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com