_____4. Less bio and credentials on home page because your customer wants to know "what's in it for me?" Put this information on your Contact or About Me page.

_____5. Less telling and more engaging visitor to stay (they leave immediately if they don't see benefits and valuable content that answers their concerns). Forget brochure-style home page.

_____6. A preplan naming top two to three focuses you want to attract customers to, who your target market is, and your Web site's contacts and money goals.

_____7. Much more "You" centered information such as benefits or short tips and articles

_____8. Acknowledgement and answers for your visitor's concerns, problems or challenges. These hook your Web visitor to pick up phone to call you.

_____9. Proven strategies that get people to your site to include writing and submitting short articles to other Web sites and ezines, exchanging links, a blog page for your customer to interact with you and get questions answered, and many more.

____10. A willingness to take time and spend money to make your Web site work. Without this, your site will languish with inactivity.

When you don't know what you don't know, your site just sits there with no one to play with. Your brick and mortar business sits there too. Now that you do know more than you did, take a leap of faith and know that you too can learn how to make your Web site shine and bring people right to your business address. Find yourself a good professional Internet marketing person, read books on topic or take a teleclass or seminar to boost your skills. Partner with a professional who can make your journey so much shorter, with fewer mistakes, and help you enjoy your business more.

opt-out: this is where a member goes via a registration process and selections are already pre-selected. So member has to actually opt-out from receiving e-mails on a particular subject or offer.

Marketing Methods

If you want to continue an existing relationship with your customers I would create a newsletter. This is a great way of reminding your customers of your website and services. it's also a great way to introduce new services and special offers. Make your offers time sensitive and you will see people taking advantage of your offer left and right.

If you want to target new customers you should take advantage of using an opt-in list. Do some research by doing a search on your favorite search engine such as www.laplounge.com you will find tons of companies just shop and compare before you commit to anyone company.

If you don't want to start a newsletter, try sponsoring one it's a great way to let your prospects know about you and your services. This is also a good option because you should sponsor newsletters that your target market might be reading.

Take advantage of all free resources available to you on e-mail marketing, and you will continue to grow your business using one of best marketing tools available.