Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 1

Written by Judy Cullins


Continued from page 1

3. Address your Potential Buyer's Resistances.

Remember to tell a background story of where they are NOW (see #3.) so they will emotionally connect with your book solutions. This is part of your introduction and isrepparttar hook to keep your readers going. Let's say they want to write an eBook or print book to make themselvesrepparttar 119728 "expert," make life-long passive income, or share their unique message.

Many people don't write a book because they doubt it will sell well enough for allrepparttar 119729 effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter needs to address your audiences’ concerns and show these potential buyers how they can become an excellent author and make their books more saleable, while building their profits.

Author’s Tip: Make a list of these resistances before you write your sales letter.

4. Listrepparttar 119730 Top Five-Ten Benefits of your Product or Service in Bullet Form.

From these lists, create and keep in a computer file called, “book benefits” a list of 5-10 benefits. Includerepparttar 119731 number one benefit atrepparttar 119732 top ofrepparttar 119733 list. You need to know these before you can talk about your book to others.

If you are not rock sure of who your audience is, your sales copy dribbles away and doesn't meet its target. Keep redefining your audience and know as much about them as you can.

Remember that one benefit isrepparttar 119734 top undeniable benefit—usually more money easier, more clients faster, more profits from web sales, better relationships, and optimum health.

You will placerepparttar 119735 top five or so bulleted benefits after your sales letter Introduction. The rest you can sprinkle throughout your copy.

Without a book sales letter to guide your potential buyers on your web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you asrepparttar 119736 expert, and you won't makerepparttar 119737 sales you want.

For part two of this article email article-165@bookcoaching.com.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 170 free articles. Email her at mailto:Judy@bookcoaching.com.


Top Ten Ways of Why and How to Write your Book's Sales Letter - Part 2

Written by Judy Cullins


Continued from page 1

7. Make your Sales Letter Credible.

To boost sales, authors often add free bonus reports related to their book. Visitors often wantrepparttar bonus special report more thanrepparttar 119727 product itself. The bonus “How to Get Testimonials Fromrepparttar 119728 Rich and Famous” I offered withrepparttar 119729 “How to Write your eBook or Other Book Fast!” on my web site’s “Discounts ofrepparttar 119730 Month.” Link increased that book’s sales double in one month.

Make sure your free bonus reports do not cost more thanrepparttar 119731 price of your product. Would you believe this offer "Order this for $49 now and receive 4 special bonus reports worth $395?"

8. Sharerepparttar 119732 downside of your book to create empathy.

For example, "this ebook won't writerepparttar 119733 book for you, or even get it published, but it will show yourepparttar 119734 steps and resources to write compelling copy, finish fully and sell well."

9. Include your expert credentials

"I spent 6 months researching this book and 3 months writing it. My background includes 23 years bookcoaching, presenting 70 writing and marketing seminars a year, and 48 published clients since 1999."

10. End your Sales Letter with your 100% Money-Back Guarantee.

When you offer an ironclad guarantee, people see your book as so valuable that you put yourself onrepparttar 119735 line for it. They will be more likely to buy and be satisfied with their purchase.

"This product comes with a 100% Money Back Guarantee. Readrepparttar 119736 book cover to cover, and ifrepparttar 119737 strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keeprepparttar 119738 product too!"

Without a book sales letter to guide your potential buyers on your web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you asrepparttar 119739 expert, and you won't makerepparttar 119740 sales you want.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 170 free articles. Email her at mailto:Judy@bookcoaching.com.


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