(5)Provide a Frequently Asked Question Page Backed Up by a Special Report or Article.

With your FAQ page, you can not only answer questions which are often asked, you can add value in process.

Example: You are a Registered Dietitian or Nutritionist, and a frequently asked question is “How quickly will I lose weight?” Rather than simply say “I don’t know” or “That depends on how closely you follow diet” or “Your success depends on both your diet and your exercise,” answer question by providing a paragraph explaining your answer and backing it up with a special report authored by you. An example of a special report might be “The 10 Habits that Can Kill Your Chances of Losing Weight.” Not only have you answered question, you have added value in a way which demonstrates your expertise.

(6)Package and Present Your Materials with Professionalism and Elegance.

The more professional and attractive your packaging, more perceived value of your products and services will be. This packaging not only includes presentation of your products but includes look and feel of your website, business cards, stationery, your physical office, and way you dress and present yourself to others. If people see beauty, elegance, confidence, and professionalism, they will immediately feel as if experience they are buying is one of rich value.

(7)Be an Information Broker.

Some people call this an information maven. I call it being masterful at what you do, staying current in your industry, and being able to answer any and all questions as they come your way. I recommend that you go one step further by providing a resource library and an information hotline for your clients and customers. There is nothing more attractive than a person who is in “know.” This resource library can include magazines (both hard copy and online articles,) books, great websites, audios, CDs, and anything which can provide your customers with ready access to information. It is best to include a wide variety of resources, including access to information on food, clothing, travel, health, decorating, pets, and self improvement. The more diverse you are, more you will appeal to a wide variety of people, which is quite attractive and makes you much more interesting.

(8)Share Your Network.

In a world of resource constraints and intense competition, business owners and organizations of today are employing a variety of cooperative relationships to achieve their goals domestically and internationally. Through power of shared networks, it is possible to grow a business more quickly and at a much lower cost and risk. By sharing your network with your clients, you offer them a chance for their business to grow exponentially, which is a huge value added proposition.

(9)Send Your Clients Referrals.

What would your business be like if your customers were your walking billboards, driving hundreds of customers your way every day? Sounds great, right? You bet it does! One of best ways to achieve this goal is to first send your clients business. That’s right…send them business first! It is probably best value added service possible, and it models process of sending referrals. In order to get referrals, you must first be willing to give. It’s that simple.

(10)Custom Build It! Quickly!

Customers of today want products and services that meet their unique needs and requirements, and as a business owner, it is important to know how to deliver custom built products and services quickly (without sacrificing quality.) Customers also see speed as valuable, which can mean receiving a document by overnight delivery, delivering a proposal within hours of its request, or bringing a new fashion or piece of furniture to store shelves within 7-10 days of its design. People all over world are custom building products or services to create a competitive advantage, and it’s time for you to do same. Be smart, be quick, be hip, and you’ll win value game.

The PPC search engine allows you to buy a top position in search engine results for particular keyword or phrase you choose. The PPC search engines can deliver targeted and qualified visitors to your web page at an economical advertising cost if you manage program carefully with a clear objective. PPC provides advertiser with assurance that their ad is being delivered to targeted audience.

* Link Popularity

Link popularity is simply total number of web pages that link to your web page. Link popularity is an extremely important factor that is used by most of major search engines to rank web pages and web sites. In general, major search engines consider link popularity a key factor in their algorithms to determine relevancy of your web page to a particular keyword search query.

Good link popularity is important because it can increase visitor traffic to your web page. The reputation of your web site (i.e., votes of confidence from other web sites) is a measure of site’s link popularity. Your web page rank (i.e., position your web page occupies in a search engine’s results page) to a particular search query can be improved by increasing number of relevant and quality web sites that have incoming links to your web page.

* Other

The other strategies and methods that can increase web site traffic to your site include: directory listings, writing articles, newsletters, e-mail advertising, classified advertising and banner advertising. These methods should be considered along with previous ones.

Which of above methods are best for you? That's a loaded question and answer resides in what you are willing to pay, in terms of time, energy and/or money, to get right kind of traffic. You need to test, test and then test some more.

=================================== Copyright (C) F. Terrence Markle – All Rights Reserved Get my F.R.E.E multi-part series on generating targeted and quality traffic to your web site. http://www.QuikSystems.com/WST/TrafficSeries.htm Get my F.R.E.E newsletter on building your own targeted mailing list: http://www.QuikSystems.com/EzineSub.htm ===================================