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As a result of
this type of show’s offensive practices there have been enormous fines as well as even more dire consequences to
personalities known as “Shock Jocks” Though
fines to these areas of broadcasting mounted up over
years in
most part
it was tolerated until era of
Janet Jackson scandal. With this broadcast scandal - tolerance went out
window and in came fierce regulation of
broadcast world.
Shock Jocks Turn To Satellite Radio
Like satellite television, Satellite radio is not marketed to any one demographic more than any other. The concept behind satellite radio is very basic. Satellite audio's model is a basic copy of Satellite television. XM Satellite Radio and Sirius Radio both have looked at DirecTV's success and set out to attract
same market to its product.
In
United States, two companies have monopolized satellite radio: XM Satellite Radio and Sirius Satellite Radio. XM has a 100,000 Sq. Ft. broadcasting facility in Washington DC as well as some satellite offices in New York. Sirius broadcasts out of New York City. They both require a person to buy equipment ranging from $200 to $500 in order to receive
signal, and they both have similar methods for dealing with spots not conducive to satellite coverage.
Originally some XM music channels had commercials, while Sirius was commercial-free. Since February 2004 XM has 68 Commercial-Free Music Channels, 33 Channels of News, Sports, Talk & Entertainment, 21 dedicated Channels of XM Instant Traffic & Weather. Sirius has 65 music-only channels as well as traffic and weather reports for major cities. XM operates on 2 geostationary satellites while Sirius uses 3 geosynchronous satellites. Both services are available mainly via portable receivers in automobiles, but both have many accessories so you can listen at home through your stereo, with a portable boombox, or online through your computer. Local repeaters, on
same satellite frequencies, allow XM and Sirius's signals to be available even if
view of
satellite is blocked. As of June 30, 2004, XM claimed 2.1 million subscribers, and Sirius claimed 400,000.
Car manufacturers have been installing satellite radio receivers in some models for a few years now, and several models of portable satellite radio receivers are available from a variety of electronics companies
Howard Stern heads for Satellite Radio
On October 6, 2004, Stern announced on his show that he has signed a five year, $500 million deal with
satellite radio service Sirius. The deal, which takes effect on January 1, 2006, would enable Stern to broadcast his show without restrictions imposed by
FCC. The deal would permit Howard Stern to program two additional Sirius channels, one of which would be available at an extra charge to subscribers.
Opie and Anthony
Opie and Anthony are hosts of
satellite radio program 'The Opie and Anthony Show.' The show is based in New York City and airs on XM Satellite Radio. The show was previously on WNEW-FM in New York and WAAF-FM in Boston. Opie and Anthony's crude style of entertainment has earned them
status of
elite of "shock jocks" The pair signed a contract with XM on August 5, 2004 and started broadcasting October 4th of
same year. They had remained off-the-air for about two years as Infinity Broadcasting, their previous employer, held them to their contract as well as their no-compete clause. On XM satellite radio, O&A are no longer bound by FCC regulations regarding language and content, thus curses and pollitically incorrect humor are common on their show.
There is some concern that with
initialization of satellite radio that mainstream media will begin to be monoplized by a few companies and many radio stations go off
air. Though it is important to safe guard
media from monopolization of
few,
future of
airwaves are in
heavens with satellite radio.
