Marketing: Top Ten Reason to Publish an Ezine AND a Blog

Top Ten Reason to Publish an Ezine AND a Blog

Written by Patsi Krakoff and Denise Wakeman

Continued from page 1
8. Readers can comment on your blog postings, which creates rapport and with readers. You can ask questions, stimulate responses by being controversial, and survey readers. It is a great way to keep your finger on repparttar

pulse of what readers want. 9. You don’t have to mess with a web site, or pay a web designer to update your web site every time you have a new article or teleclass, or program or product. Blogs are user-friendly, and with a few instructions or tutorials, you can learn to use it yourself. It is less expensive than setting up your ezine in HTML. 10. Bottom line is this: using a blog and an ezine will help attract more visitors to your website, who become subscribers and who may eventually become clients. Think of repparttar 119778

World Wide Web as a big fishing pond. The more fishing lines in repparttar 119779

pond,

more fish you are going to catch! You have a web site, yet it is static like an online brochure. You have an ezine, which you grow through subscription links everywhere. And now, you should have a blog, where you can attract more readers to get to know you, where they can interact with you, and maybe take your bait! Happy fishing!

Patsi Krakoff, Psy. D., CBC is publisher of Customized Newsletter Services, providing complete ezine services for coaches and consultants. Patsi is a psychologist and writer who has 8 years experience helping busy professionals build their client relationships through ezines, newsletters and blogs. Visit her web site and blogs to get helpful tips:

www.customizednewsletters.com

www.coachezines.com

www.bizbooknuggets.com

Denise Wakeman is Chief Implementor of Next Level Partnership, a company dedicated to partnering with you to take your business to repparttar 119781 next level. Denise has nearly 20 years experience in small business administration and management. She has specific experience in leveraging Internet marketing systems to create awareness, build customer loyalty and increase repparttar 119782 bottom line. Visit Denise's blog at http://www.biztipsblog.com to get tips and tactics for taking your business to repparttar 119783 next level.

www.buildabetterblog.com

www.biztipsblog.com

www.nextlevelpartnership.com

Patsi Krakoff, Psy. D., CBC is publisher of Customized Newsletter Services, providing complete ezine services for coaches and consultants.

Denise Wakeman is Chief Implementor of Next Level Partnership, a company dedicated to partnering with you to take your business to the next level.

How to Create a Favicon for Your Web Site

Written by Kalena Jordan

Continued from page 1

If you can't seem to make it work or you're short on time, you can use a free icon converter like Image Icon Converter to convert your graphic to an icon or use an icon editor such as ImageAuthor to build your icon from scratch.

4) You're nearly done! Now, take your completed icon and save it as "Favicon.ico". This is repparttar default icon name that web browsers like Internet Explorer and Netscape look for. If you want to be really clever, you can even create a customized icon for each page on your site - instructions for this can be found at www.Favicon.com.

5) Take your .ico file and copy it into repparttar 119777 the root directory of your web site (the main directory that contains all your HTML pages). Now every time a visitor bookmarks your site, your icon is copied into their cache file and displays whenever that visitor returns.

6) To test your finished Favicon, get a friend or colleague to bookmark your site and then open a new browser window. You can bookmark your own site but you generally only get one attempt at this so it's best to save it for when you are sure you're happy with your finished Favicon. Alternatively, dump your cache and open a new browser window between tries.

If you did it correctly, you should see your shiny new Favicon appear in your favorites list next to your site listing and also next to your URL in repparttar 119778 address field of your browser.

That's it, you're done! You now have an eye-catching icon representing your web site in repparttar 119779 favorites list of all your visitors. A professional impact for very little effort.

Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business, Web Rank, Kalena manages Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects.

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