Top Ten Online Choices to Get Clients to Choose you Again and Again - Part 2

Written by Judy Cullins


Continued from page 1

10. Realizerepparttar power of copywriting with pizzazz.

If your Web site has been up more than a few months, and you haven't gotten enough business, consider reconstructing it so it pulls sales.

Apply these five writing exercises before you waste your time and money on a Web master. Some know sales language; some are techies. Getrepparttar 104663 right service first.

-- Know your specific audience, their needs and desires. This profile needs to include their problems, interests, values, resistance, and how they like to receive a service. Include how your service can benefit them specifically.

-- Use a worksheet to preplan your Web site. You must include your purpose. Do you want to make money, gain credibility, share your unique message? List each product and service inrepparttar 104664 order of importance. Then, focus your Online promotion on only one at a time. When I realized that my coaching services made up 2/3 of my Online income, I stepped up a special "soft sales" message I use both via email and phone to attractrepparttar 104665 right clients to me. Within two months, my one-on-one clients grew to 17.

-- List at least 10 benefits your service provides. Discoverrepparttar 104666 five best benefits. Too many coaches and speakers don't know how to talk sales language for their services. They mistake features for benefits. Features don't sell, benefits do. You can use this list for your 60-second "tell and sell," your Web sales letter, and your email subject lines.

-- List 10 features too. Features explain your service. These are features:

--You offer phone sessions forrepparttar 104667 convenience ofrepparttar 104668 client -you email back up support and information to help solve a particular problem -you take quick phone questions in between coaching sessions-you give a specific strategy session to accomplish a client's goal

-- Connect your five best benefits with your best features—the how you will accomplishrepparttar 104669 benefits. For example, "Finish your short book in 30 days with two methods that help you write each chapter fast and includerepparttar 104670 7 "hot-selling points" to make it a great seller." Many books include features onrepparttar 104671 back cover: 5 Tips to, 7 Steps to, 9 Ways to. These features needrepparttar 104672 benefit added so potential clients or customers will have a reason to buy.

Tap into your creative side, either with a friend, associate, or an Internet Marketing coach who knows this uncharted territory--the language of sales.

Judy Cullins: 20-year author, speaker, book coach Helps entrepreneurs manifest their book and web dreams eBk: "Ten Non-techie Ways to Market Your Book Online" http://www.bookcoaching.com To receive FREE "The Book Coach Says..." or Business Tip of the Month go to http://www.bookcoaching.com/opt-in.shtml Judy@bookcoaching.com Ph:619/466/0622


Lessons from the Power Brands

Written by Al Hanzal


Continued from page 1
Now here’s a challenge! In today’s crowded market place, does your product or service command this position? Let’s look at how power brands do this. Federal Express understandsrepparttar fear of not delivering a package on time. Other overnight services have come intorepparttar 104662 market place, some even cheaper than Federal Express. But if you absolutely had to get a package there on time, who would you trust? Becomingrepparttar 104663 only solutions for a client’s problem builds loyalty. Clients become evangelists for your product. Comparerepparttar 104664 Microsoft brand withrepparttar 104665 Apple computer brand. Microsoft is larger and spends more money on their business. But ask any Mac/Apple user and you hear how loyal they are to their brand! They will never give up their Mac! I have compared my own brand with Frankel’s second branding standard. My business “eliminates business frustrations for small business owners.” My business mantra tells you what I do and with whom I do it. But do I haverepparttar 104666 power of beingrepparttar 104667 only solution for my clients? No. I need to add something more. Perhaps, I could addrepparttar 104668 word, “guaranteed” to my business brand. Can I fulfill such a promise? Now I am challenging my abilities andrepparttar 104669 abilities of my company. Power branding raisesrepparttar 104670 bar of your company. Branding is not just being cute or clever or having a logo. It is about challenging your business to be a business forrepparttar 104671 client. It is challenging your business to berepparttar 104672 only solution forrepparttar 104673 client’s problem. Are you up torepparttar 104674 challenge? Are you willing to stretch your business muscles and make sure every aspect of your business matches your brand? Are you willing to gorepparttar 104675 extra mile to make sure your brand achievesrepparttar 104676 power it needs in today’s economy? (1) (2) Rob Frankel’s The Revenge of Brand X Copyright Al Hanzal, 2004 All Rights Reserved



Al Hanzal has been working and helping small business owners for over 14 years. He provides easy to use, low costs tools, producing outstanding results for small businesses. Check out his website at www.innovativesellingskillsforsmallbusiness.com




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