6. Keep it simple. Some headlines go on and on to include many problems and benefits. Stick to a one line for best results.

7. Include one top benefit. The top headline of your Web or email sales letter should taut your number one benefit of your product or service. Show big result and wow your readers. They are looking for answers.

8. Build curiosity/suspense. Would this attract you? "Overcome Writers' Block with Snake Dancing?" Sometimes improbable can hook your readers attention, and that's what you want.

9. Must be "you" centered.

Instead of saying "I can do this for you" write it "You will get this benefit when you..." Check out your home page. Does it need a lift? If it has a lot about you, your mission, and your bio, you have missed mark.

10. Think before you write your headlines. Leave lackluster ones behind. To announce his seminars, one client put "Upcoming Seminars" in email subject line. Who cares? Entice your market to act by making a specific, benefit-driven headline.

To prepare for great headlines, start with a list of great benefits. Before you post, check with associates for their reactions. They are a sample of groups and individuals you want to attract.

This doesn't sound like such a great deal, right? Well, if you know where to look for great writers, you could get a pretty good deal. There are a lot of Internet based companies that can do work for a much more reasonable price. College students that are learning how to write for their majors can oftentimes write a release or an article that is just as good as a pro. And what starving, struggling college student wouldn't give you a deal?

If you would like to find a freelance writer within your immediate area so that you can communicate in person, try looking in your local phone book or asking a large PR firm for some names.

In long run, it will probably save you a lot of time and headache to hire someone else to do your PR writing for you. So take a look around; chances are you'll find a great writer that fits nicely into your budget.