Top Ten Great Headline Ideas

Written by Judy Cullins

Continued from page 1

6. Keep it simple. Some headlines go on and on to include many problems and benefits. Stick to a one line forrepparttar best results.

7. Include one top benefit. The top headline of your Web or email sales letter should taut your number one benefit of your product or service. Showrepparttar 134911 big result and wow your readers. They are looking for answers.

8. Build curiosity/suspense. Would this attract you? "Overcome Writers' Block with Snake Dancing?" Sometimesrepparttar 134912 improbable can hook your readers attention, and that's what you want.

9. Must be "you" centered.

Instead of saying "I can do this for you" write it "You will get this benefit when you..." Check out your home page. Does it need a lift? If it has a lot about you, your mission, and your bio, you have missedrepparttar 134913 mark.

10. Think before you write your headlines. Leaverepparttar 134914 lackluster ones behind. To announce his seminars, one client put "Upcoming Seminars" inrepparttar 134915 email subject line. Who cares? Entice your market to act by making a specific, benefit-driven headline.

To prepare for great headlines, start with a list of great benefits. Before you post, check with associates for their reactions. They are a sample ofrepparttar 134916 groups and individuals you want to attract.

Judy Cullins, book and Internet Marketing Coach works with people to build their credibility and clients, and make a consistent life-long income. Author "Write your eBook Fast" and "How to Market your Business on the Internet," get her 2 free monthly ezines, The Book Coach Says...and Business Tip of the Month at and over 170 free articles.

Writing For Public Relations

Written by Ana Ventura

Continued from page 1

This doesn't sound like such a great deal, right? Well, if you know where to look for great writers, you could get a pretty good deal. There are a lot of Internet based companies that can dorepparttar work for a much more reasonable price. College students that are learning how to write for their majors can oftentimes write a release or an article that is just as good as a pro. And what starving, struggling college student wouldn't give you a deal?

If you would like to find a freelance writer within your immediate area so that you can communicate in person, try looking in your local phone book or asking a large PR firm for some names.

Inrepparttar 129945 long run, it will probably save you a lot of time and headache to hire someone else to do your PR writing for you. So take a look around; chances are you'll find a great writer that fits nicely into your budget.

Ana Ventura specializes in helping businesses, organizations, and individuals get media coverage. She is a PR expert at DrNunley's , a site specializing in affordable publicity services. Reach Ana at or 801-328-9006.

    <Back to Page 1 © 2005
Terms of Use