Continued from page 1
5) Write an article that would appeal to your target audience such as small business owners, add a four to five line biography with your e-mail address and web site address. Submit
article to websites and e-zines that cater to your target audience.
6) Create an informative presentation around your topic area and contact your local Chamber of Commerce and offer to speak at a monthly meeting.
7) Create coupons offering a free or discounted product or a free hour of service for every two or three hours of paid service. Give them out to prospective clients and to organizations such as
Chamber of Commerce to use in contests and give aways. Give
recipient an incentive to by your product or use your services by giving
coupon an expiration date.
8) Use
time you spend sitting in traffic to gain new clients. For less than thirty dollars you can purchase a sign for your car from www.iprint.com or www.webdecal.com.
9) Create a press release announcing
opening of your business or some other milestone event. Send
press release to editors at your local newspaper and to other free area publications.
10) Ask for referrals. Give your business card to your family members, neighbors, hair salon, etc. and ask that they pass them on. Offer an hour of free service or a free product to anyone who refers a client who signs a contract for services and give them a link on your web site.
(c) 2001, Davis Virtual Assistance

Bonnie Jo Davis is a Virtual Assistant working with small businesses to increase efficiency and profits. You can reach Bonnie at http:/www.DavisVirtualAssistance.com or by calling (949) 709-2670.