Being from Connecticut, I would have to type in Connecticut Website Promotion into a search engine if I wanted to find a local Promoter or Connecticut Website Design or a local Designer. In a lot of cases results only lists one or two relevant sites that are actually local to you. This is because not enough of us remember to include a localized version of our index when we submit to search engines.

Are you properly optimizing submitting your sites to include these localized variations? If you're not, then you are missing out on these "easily targeted" markets.

In many cases you wind up being equivalent to only hotdog vendor in world series.

They are easily targeted because there is little, or no, competition for localized keyword phrases. Localizing gets overlooked by almost everybody. Most people are not even thinking of optimizing their sites to include State they live in. Those of us that know technique, nail that localized market every time.

More and more people have need for localized services. If you are not taking time to create special indexes for your localized listing then you will surely miss out on business in your local area.

I prefer local clients rather to long distance ones. Now I'm sure to specifically target my state and a couple of other ones close by.

There is a great open market for local businesses or local clientele.

Just target it.

Where will you find these people?

When considering media, what percentage of audience fits your target consumer?

5) How are you employing your tactics?

Have you planned tactic you will use to accomplish your strategy?

What are those special offers that will distinguish you above your competitor?

What special services can you provide that they cannot?

How will you keep tabs on your competition and their sales rates?

How will you collect your fees? Checks or Credit Cards? Online and Offline Solutions?

How will you test your product/service against your selected market?

6) How do you plan to stay on top of things?

How will you track your advertising and promotion?

Which promotions and media are drawing best results?

Which is most profitable?

How can you analyze demographics to better target your future marketing strategies?

What networking plans have you made?

Who do you need to network with and why?

How will you find and contact them?

How will you monitor your (broken down) costs versus your profits?

How will you plan your budget?

7) What are your future plans?

What is your projected duration for targeted marketing of specific products or services?

How will you know when to target new or different products/services?

What products and/or services are you planning to add?

How can you ensure a safe recovery from failed promotions?

How will you know when it's time for your business to grow?

How will you delegate authority and who will delegate authority in your absence?

WHAT WILL YOU DO WITH YOUR SUCCESS?

Some of these questions may be difficult for you to answer yet, but each should be answered to build that Successful Marketing Plan you need. Relax, you aren't expected to answer these questions as you read them. If I may suggest, save these questions, use them as a worksheet. Answer questions as solutions make themselves known. Thanks to simple text editor, nothing here is carved in stone. You can always change and update answers as new ideas and information becomes available.

Follow a plan and plan to Lead!