5. Tell your readers what you want them to do. They are waiting for your magic formula to make them richer, healthier, or enjoy great relationships. Make your copy strong, clear, and direct.

6. Target your article to your preferred audience. Not everyone will want your information, so include your audience in title or introduction. When you focus your information, you write more compelling, focused copy that your readers will love. They will reward you by checking to where your book is sold.

7. Eliminate all superfluous words such as adjectives and adverbs like "ly" and passive verbs. Because of a lack of effort, novices ruin their work with sentences full of "is" and "was" linking verbs instead of bold verbs. Neither books, nor articles will sell with these "slugs."

Keep these tips in mind, so that your article will attract targeted potential buyers of your service, your Web site, and your products.

Local Distribution.

For each venue, make sure to include ordering information such as your Web site URL, your company address, your toll-free 800 number, your local phone number, and an order page to fill out for fax or phone orders..

1.Distribute through Press.

-Create a "Power Press Release" (include tips and how-to's) -Get a Feature Story from Media -Write a how-to article and submit

2. Distribute through a local Talk Show-Radio and TV or guest speak for another person's teleclasses.

Just a phone call away you can reach 100's of people interested in your book's topic. Do some research on www.teleclass.com. From my guesting with other experts every 2 months, new clients come, new book and teleclass sales increase to make up half my income.

On talk shows or teleclasses, offer audience a free report to capture their email addresses. You can also send it through your host and she will distribute that information to her large email list. Of course you include your sales-pulling signature file at end.

3. Distribute at local talks to groups. Sell your print books at back of room. Take a clip board and capture everyone's email at talk. These people become your dedicated sales force and tell others. Word of mouth takes up to one or two years, so be patient for results. Check your library for Clubs who need free speakers.

Develop a selling two-sided flyer with testimonials, your book cover, excerpts, and an ordering coupon. Take books and flyers with you everywhere. Offer to all you meet, even your dentist!

Authors need to be proactive in book promotion because publishers won't do it for them. (Part 2 of this article is available)