5. They wonder if their book will sell.

Plentiful markets or your preferred audience want your information. Whether you write personal growth, how-tos, business, or even poetry, your audience awaits your talent. When you stir their emotions with specific benefits, they will pay price. Check out what is on bookstore shelves, and on web publishing sites to see what's selling well. Self-help sells well, so do mysteries, parent/children, romance and sex.

6. They think they are alone is a long, difficult project.

Use your friends and associates to brainstorm with you. Let them give you feedback on title, thesis, and one chapter at a time. They become peer editors, and also will give you even better words and ideas than yours to help make your book dream a reality. Take a community college, teleclass, or adult school class in book writing and publishing. Research on Web. Subscribe to newsletters on book writing, publishing, and marketing. When time is right, hire a book coach.

7. They think publishing is too long, too expensive, and too difficult.

With eBook and Print Quality Needed (PQN) and Print on Demand (POD) printing technologies, an author can get their professional looking book out within a month, a few months, but definitely in less time than with traditional publishing. With coaching and other professional services for parts of project, author is already selling books before they are printed -and writing at least three times faster, at practically nothing to one-third cost. One client, Daisy Williams, of _Some Daisies Do Tell_ sold almost 100 copies before she printed through PQN. Think of cash flow she created to invest in advanced marketing.

Rethink your former assumptions about book writing. They may be quickly corrected when you do a little more investigating.

About Submitter: ============= Judy Cullins: author, publisher, book coach Author of Ten Non-techie Ways to Market Your Book Online and Write your eBook or Other Short Book-Fast! http://www.bookcoaching.com/products.shtml Subscribe to FREE ezine "The Book Coach Says..." mailto:Judy@bookcoaching.com

Aren't there any other matters to consider in deciding whether to incorporate or not?

Higher administration costs to comply with company law, payroll and bookkeeping is one factor. Another issue is pension planning. Extracting profits out of company as dividends rather than salary means that there will be no "net relevant earnings" and therefore pension contributions can't be made. But advent of stakeholder pension plans has meant that contributions up to œ3,600 per year can be made without need for any earnings. If a person does not wish to transfer funds in existing plans into stakeholder because of high charges, there is a way out: best net relevant earnings (i.e. salary) in five consecutive years can be used for making contributions for next five years, even if there were no salaries in remainder four years. It is comforting to know that entitlement to basic state pension is not affected by taking a salary from company at level of a person's personal allowances i.e. œ4,615.

Furthermore, an individual may decide not to bother with pension plans and instead invest in ISA. Often, these can be more efficient than pensions but that's beside scope of this article. If that option is taken, no salary is necessary.

Another factor is business motoring. It might be tax advantageous for an unincorporated business that owns many cars not to incorporate because if these cars have some private use there will be benefits in kind taxed on users. These are generally higher than straight apportionment between private and business for all car running costs in case of sole traders.

The conclusion is that there can be considerable tax savings waiting sole trader who decides to go down road to incorporation. But, one needs to proceed with caution and careful planning. And don't forget biggest advantage of incorporation, which is Protection from Personal Liability. Incorporating is one of best ways to protect a business owner from personal liability. Shareholders of a company are generally not liable for obligations of company. Creditors of a company may seek payment from its assets, but not assets of shareholders. This means that business owners may engage in business without risking their homes or other personal property.

Thank you for taking time to read this Article. I hope you've found it useful. If you have, please drop me an email and let me know what you think.

You can email me at...

constantinesavva@accamail.com

Alternatively, you can visit our website at http://www.tax-accounting-london.info and read a series of other full length articles that present complete picture on a variety of interesting topics.

If you would like to know how to save tax and make sure that more of your hard earned cash stays with you to expand your business and increase your profits, we have a Free Special Report addressed to small businesses either starting up or already in business. This Exclusive Free Special Report is available automatically when you subscribe to our regular series of Free Newsletters on finance advice and tax planning by visiting our subscription area on our website www.tax-accounting- london.info. It is complied from real life situations dealing with small business tax affairs for over 10 years and it is loaded with down-to-earth advice and practical, understandable examples.

LEGAL NOTICE Whilst every care has been taken in preparation of this article, author cannot accept responsibility for any errors or omissions. Proper professional advice should be taken at all times.

We retain copyright for contents of this article. Any unauthorized copying or onward distributions are prohibited without our consent.