Top Search Engine Optimization Tips - Part Two

Written by Niall Roche

Continued from page 1

Ifrepparttar Meta Description tag is used well, in conjunction withrepparttar 144087 TITLE tag, then it can make your displayed search result more inviting torepparttar 144088 potential visitor. Again don't spend more than a few minutes on your Meta Description tag but do make sure that you include it on each page. One final note - makerepparttar 144089 Meta Description for each page different; don't just recyclerepparttar 144090 same one over and over.

Stands for Really Simple Syndication and is probably something you've heard a lot about overrepparttar 144091 last few months. RSS allows you to displayrepparttar 144092 news items and/or content from other sites on your website as part of a "news feed". This adds a huge amount of value to your site from a vistors point of view - they don't need to leave your site to getrepparttar 144093 latest news on a given topic. The other benefit is that search engines love seeing fresh content on websites.

Atrepparttar 144094 moment there's a huge upsurge inrepparttar 144095 use of RSS for search engine optimization. The question is does it work? Yes it does. Using RSS can most definitely encouragerepparttar 144096 search engines to come back to visit your site more often. How does it work? Well again that goes beyondrepparttar 144097 scope of this article so please refer to our site for more information.

Also called Web Logs are basically online diaries. For a long time these were used solely by... well.... geeks to record their thoughts and as a way of sharing information on Star Trek. Seriously though initially blogs were never seen as anything more than a curiousity.

Recently withrepparttar 144098 increased visibility of RSS blogs have also seen their profile rise. Why? Well because many RSS feeds feature blog content. Which means what exactly? It means your blog could be included on and linked to from thousands of websites all overrepparttar 144099 world. Are you seeingrepparttar 144100 possiblities? There are some other nuances to consider but to mention them here would giverepparttar 144101 game away completely and certain ebook authors would put a price on my head for giving away their secrets.

(c) Niall Roche - All Rights Reserved

- continued in Part 3

This article was provided courtesy of Search Engine Fuel where you'll find tons of information on getting higher search engine placement and reviews of SEO ebooks and software.

The Factors that Play a Role in Your Web Site’s Ranking

Written by Courtney Heard

Continued from page 1

3. The Size of Your Target Market - If your site is targeting a global market, it will take a lot more effort to reachrepparttar top ten search results than if your site is targeting a regional market. It also depends on what sort of market you’re targeting. If your site sells a product that only a small group of people will be interested in purchasing, your site will be optimized easier than ifrepparttar 143964 product or service appealed torepparttar 143965 global population. For instance,repparttar 143966 keyword phrase “real estate” will require a lot more effort to reach top page placement for than “real estate canada” and even “real estate vancouver”.

4. Competitor Sites’ SEO Campaigns - You might find that once your optimization campaign is under way , your site jumps and slips and jumps and slips several times. This can be due to many things, butrepparttar 143967 one we’ll look at is your competitor’s sites SEO campaigns. If your competitors are aggressively optimizing their own sites for search engines, they can also be achieving new rankings and displacing your site. This brings us to our 5th and final point...

5. Your Own SEO and Link Development Campaign - Your own link development and SEO campaign should be thorough, covering allrepparttar 143968 aspects of a well optimized site and utilising all your resources for obtaining incoming links. If your SEO campaign isn’t approached properly, your competitors can surpass you inrepparttar 143969 rankings easily. You must be aware of your competition and adjust your efforts accordingly.

As you can see, there are many, many things that make your site unique inrepparttar 143970 services it requires. Some sites can reach top page placement by just changing a title tag, while others wait 6 months to even be listed on Google. The bottom line is, educate yourself, ask questions, chooserepparttar 143971 right SEO company and be patient. In time, your top page placement will come.

Courtney Heard is the founder of Abalone Designs, an Internet Marketing and SEO company in Vancouver, Canada. She has been involved in web development and marketing since 1995 and has helped start several businesses since then in the Vancouver area. More of Courtney's articles are available at Abalone's Resource Library.

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