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3. The Size of Your Target Market - If your site is targeting a global market, it will take a lot more effort to reach top ten search results than if your site is targeting a regional market. It also depends on what sort of market you’re targeting. If your site sells a product that only a small group of people will be interested in purchasing, your site will be optimized easier than if product or service appealed to global population. For instance, keyword phrase “real estate” will require a lot more effort to reach top page placement for than “real estate canada” and even “real estate vancouver”.
4. Competitor Sites’ SEO Campaigns - You might find that once your optimization campaign is under way , your site jumps and slips and jumps and slips several times. This can be due to many things, but one we’ll look at is your competitor’s sites SEO campaigns. If your competitors are aggressively optimizing their own sites for search engines, they can also be achieving new rankings and displacing your site. This brings us to our 5th and final point...
5. Your Own SEO and Link Development Campaign - Your own link development and SEO campaign should be thorough, covering all aspects of a well optimized site and utilising all your resources for obtaining incoming links. If your SEO campaign isn’t approached properly, your competitors can surpass you in rankings easily. You must be aware of your competition and adjust your efforts accordingly.
As you can see, there are many, many things that make your site unique in services it requires. Some sites can reach top page placement by just changing a title tag, while others wait 6 months to even be listed on Google. The bottom line is, educate yourself, ask questions, choose right SEO company and be patient. In time, your top page placement will come.
Courtney Heard is the founder of Abalone Designs, an Internet Marketing and SEO company in Vancouver, Canada. She has been involved in web development and marketing since 1995 and has helped start several businesses since then in the Vancouver area. More of Courtney's articles are available at Abalone's Resource Library.