You can't write? Yes you can! Most people just think they can't write. Most of us send emails every day to friends, colleagues and loved ones. If you can compose an email like that then you're perfectly capable of writing 200 - 300 words of text for a page of content. The mere thought of writing a page of website content can fill people with terror but if you need help on this please refer to our website for a list of resources.

Keyword Density

This is how often your keyword is used on the page. For example if you have 100 words of text on a single page and you mention your keyword 5 times then your keyword density is 5%.

So what's ideal keyword density? Do yourself a favour and don't focus on keyword density at all. The forums are full of "experts" with theories on perfect keyword density percentage. Here's a wake up call - there is no perfect keyword density.

Mention your keyword towards top of your page within body text, in page title and in Meta Description tag. Apart from that only ever use keyword or keywords within page itself as is contextually appropriate. Forcing a keyword into a page over and over again is going to produce a webpage that's difficult to read and sounds silly.

Domain Name

You have two choices when choosing a domain name. You can use a branded name that doesn't relate to your business e.g. Amazon.com have built a hugely successful brand name as an online retailer using name of a South American river for their company. It just works for some reason.

Your other choice is to use a keyword rich domain name. What this means is that if your website is about baby clothes you'd use a domain name like www.baby-clothes-guide.com. Should you really use hyphens to separate keywords in domain? The simple answer is yes because a search engine can read each individual keyword in domain.

If you were to use www.babyclothesguide.com major search engines can only read first word from it which is "baby". Therefore it has no idea that domain is specifically about baby clothes (targetted) and not just about baby (untargetted).

(c) Niall Roche - All Rights Reserved

- continued in Part 2

If Meta Description tag is used well, in conjunction with TITLE tag, then it can make your displayed search result more inviting to potential visitor. Again don't spend more than a few minutes on your Meta Description tag but do make sure that you include it on each page. One final note - make Meta Description for each page different; don't just recycle same one over and over.

RSS
Stands for Really Simple Syndication and is probably something you've heard a lot about over last few months. RSS allows you to display news items and/or content from other sites on your website as part of a "news feed". This adds a huge amount of value to your site from a vistors point of view - they don't need to leave your site to get latest news on a given topic. The other benefit is that search engines love seeing fresh content on websites.

At moment there's a huge upsurge in use of RSS for search engine optimization. The question is does it work? Yes it does. Using RSS can most definitely encourage search engines to come back to visit your site more often. How does it work? Well again that goes beyond scope of this article so please refer to our site for more information.

Blogs
Also called Web Logs are basically online diaries. For a long time these were used solely by... well.... geeks to record their thoughts and as a way of sharing information on Star Trek. Seriously though initially blogs were never seen as anything more than a curiousity.

Recently with increased visibility of RSS blogs have also seen their profile rise. Why? Well because many RSS feeds feature blog content. Which means what exactly? It means your blog could be included on and linked to from thousands of websites all over world. Are you seeing possiblities? There are some other nuances to consider but to mention them here would give game away completely and certain ebook authors would put a price on my head for giving away their secrets.

(c) Niall Roche - All Rights Reserved

- continued in Part 3