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You can't write? Yes you can! Most people just think they can't write. Most of us send emails every day to friends, colleagues and loved ones. If you can compose an email like that then you're perfectly capable of writing 200 - 300 words of text for a page of content. The mere thought of writing a page of website content can fill people with terror but if you need help on this please refer to our website for a list of resources.
This is how often your keyword is used on the page. For example if you have 100 words of text on a single page and you mention your keyword 5 times then your keyword density is 5%.
So what's ideal keyword density? Do yourself a favour and don't focus on keyword density at all. The forums are full of "experts" with theories on perfect keyword density percentage. Here's a wake up call - there is no perfect keyword density.
Mention your keyword towards top of your page within body text, in page title and in Meta Description tag. Apart from that only ever use keyword or keywords within page itself as is contextually appropriate. Forcing a keyword into a page over and over again is going to produce a webpage that's difficult to read and sounds silly.
You have two choices when choosing a domain name. You can use a branded name that doesn't relate to your business e.g. Amazon.com have built a hugely successful brand name as an online retailer using name of a South American river for their company. It just works for some reason.
Your other choice is to use a keyword rich domain name. What this means is that if your website is about baby clothes you'd use a domain name like www.baby-clothes-guide.com. Should you really use hyphens to separate keywords in domain? The simple answer is yes because a search engine can read each individual keyword in domain.
If you were to use www.babyclothesguide.com major search engines can only read first word from it which is "baby". Therefore it has no idea that domain is specifically about baby clothes (targetted) and not just about baby (untargetted).
(c) Niall Roche - All Rights Reserved
- continued in Part 2
This article was provided courtesy of Search Engine Fuel where you'll find tons of information on getting effective search engine optimization