Top 7 e-Publishing Tips

Written by Wild Bill Montgomery

Continued from page 1

5) Try Something New:

If you're going to tacklerepparttar trials of being a publisher, don't just be a carbon copy of a million other newsletters. Berepparttar 124399 first on your block withrepparttar 124400 eZine to kill for. If your newsletter doesn't reek of originality you might find it hard to get and keep happy subscribers. Try to find original ideas to present your newsletter. You may not consider yourself a salesperson, but they would berepparttar 124401 first to tell you, it's all inrepparttar 124402 presentation.

6) Prepare Yourself for Dedication:

A newsletter may not requirerepparttar 124403 dedication of a doctor, but you must prepare yourself to be available to your subscribers. Publishers must invest a lot of time in creating, publishing and supporting a successful newsletter. I myself schedule my vacations know that my laptop will have a phone line or dataport available. Also consider this; if you are using a local Internet provider and they don't have a 1-800 number, you may want to consider a switch. Whether you are a newsletter publisher or not, any good webmaster will make arrangements to have access to their email everyday, of every week, of every month.

7) Don't Pullrepparttar 124404 Jeckel and Hyde:

Don't go changing your format at every whim. Too many changes will confuse and frustrate your readers. You may want to add a new section or showcase a new idea, but leaverepparttar 124405 general format in tact. This is not to say that you should never changerepparttar 124406 format, but try to limit major changes to once or twice a year. Be sure to make your readers aware of these changes in advance so that they are prepared forrepparttar 124407 changes and you can avoid shocked readers.

These are just a few of many good ideas that will help you be a more successful publisher. I hope that your newsletter is successful and you enjoyrepparttar 124408 hard work ahead. Remember, if it's not fun for your, it won't be fun for them.

As always I invite you to read more of my articles on marketing and online business tips to help you succeed in your online business ventures. Find more of my articles at "The InfoZone",repparttar 124409 largest Business & Marketing Article Archive onrepparttar 124410 Internet. Go to:

Wild Bill Montgomery ATTENTION: Are You Tired Of Fooling Around Yet? When It's Time For You To Get Down To Business, Get The Best In Marketing & Business Information! To Subscribe & Get Your FREE Reports & Software go to

Top 7 Rules Broken by Newsletter Advertisers

Written by Wild Bill Montgomery

Continued from page 1

5. How Are Your Headlines, Sunshine?

The main purpose ofrepparttar headline is to gain attention! People scan newsletter advertisingrepparttar 124398 same was they flip throughrepparttar 124399 pages of a newspaper. They most often are trying to avoid reading your advertising. The key torepparttar 124400 headline is to catch their eye before they get by you, to make them stop and read what you have to say. How do you stop those quick, averting eyes? Well, everyone has his or her own ideas about this.


This headline promises important news, and if I were over 50, I would have to stop and look. I recently wrote an ad for a friend, with a headline similar to this. The first thing she asked me, was "what about my other clients"? She asked me this even though she knew her product served a certain demographic niche. She herself told me that 75% of her business served men and women over 50. Sounds like great odds to me. After doing some brief research of her business and a few questions, I concluded that her target audience are men and women over 50. I advised her to target this age group. If you get others outside of this demographic category, great! But let's stay focused on whererepparttar 124401 majority ofrepparttar 124402 business comes from. The rest is icing onrepparttar 124403 cake!

6. Headlines Won't Help, if they're not seen.

Before buying that ad space, know where that ad will be placed. Unlikerepparttar 124404 traditional newspaper, digital newsletters vary quite a bit in pricing and placement quality. I would much rather buy a $20.00 ad atrepparttar 124405 top of a good newsletter, than spend $10.00 for two atrepparttar 124406 bottom of one ofrepparttar 124407 same quality. Ask your editor or webmaster if they can tell you where they will place your paid ad.

Get accustomed to only advertising in newsletters you know or have at least viewed. Do you readrepparttar 124408 advertising? How many ads will accompany yours? Would you easily find your ad here? Watch and countrepparttar 124409 amount of ads that surface in newsletters you are considering. You don't want your ad lost in a maze of headlines, probably never to be heard from again. If your prospect's advertising quantities fluctuate, again, askrepparttar 124410 editor. Many will be courteous enough to offer approximations.

7. Follow Basic Copywriting Rules.

If you're like me, you write your own copy and advertising. There was a time...long, long ago, I had a formal education in business and marketing, so I know (or have hidden away inrepparttar 124411 cob webs I call a mind) allrepparttar 124412 old rules and have met many new ones alongrepparttar 124413 way in these last 4 years of being onrepparttar 124414 Internet. Here are some quick rules on copywriting as it pertains to print and newsletter advertising.

- Appeal torepparttar 124415 reader's emotions and instincts. - Must convince evenrepparttar 124416 most hardened skeptics. - Overcome any objectionsrepparttar 124417 buyer may have. - Use power words that literally force people to act. - Capture and keeprepparttar 124418 reader's interest. - Appeal torepparttar 124419 reader's ego and self-interest. - Showrepparttar 124420 facts and proof of your claims. - Helprepparttar 124421 reader justifyrepparttar 124422 purchase. - Write copy that coincides with current attitudes in your target group. - Motivate you reader to buy NOW. - Use "special" benefits to make your product more attractive. - Make your reader believe in you. - Ad copy must relate and communicate like average people. - Know what your target market really wants. - Be able to easily lead into your back-end offers - Emulate other successful (but not over used) ad copy structures. - Make your product so attractive that your reader has no choice but to buy. - Write, re-write and re-write and re-write and re-write........

This article is not meant to cover allrepparttar 124423 many trials of findingrepparttar 124424 right newsletters to advertise in, but to help point you inrepparttar 124425 right direction!

Thanks for reading!

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