5) Try Something New:

If you're going to tackle trials of being a publisher, don't just be a carbon copy of a million other newsletters. Be first on your block with eZine to kill for. If your newsletter doesn't reek of originality you might find it hard to get and keep happy subscribers. Try to find original ideas to present your newsletter. You may not consider yourself a salesperson, but they would be first to tell you, it's all in presentation.

6) Prepare Yourself for Dedication:

A newsletter may not require dedication of a doctor, but you must prepare yourself to be available to your subscribers. Publishers must invest a lot of time in creating, publishing and supporting a successful newsletter. I myself schedule my vacations know that my laptop will have a phone line or dataport available. Also consider this; if you are using a local Internet provider and they don't have a 1-800 number, you may want to consider a switch. Whether you are a newsletter publisher or not, any good webmaster will make arrangements to have access to their email everyday, of every week, of every month.

7) Don't Pull Jeckel and Hyde:

Don't go changing your format at every whim. Too many changes will confuse and frustrate your readers. You may want to add a new section or showcase a new idea, but leave general format in tact. This is not to say that you should never change format, but try to limit major changes to once or twice a year. Be sure to make your readers aware of these changes in advance so that they are prepared for changes and you can avoid shocked readers.

These are just a few of many good ideas that will help you be a more successful publisher. I hope that your newsletter is successful and you enjoy hard work ahead. Remember, if it's not fun for your, it won't be fun for them.

As always I invite you to read more of my articles on marketing and online business tips to help you succeed in your online business ventures. Find more of my articles at "The InfoZone", largest Business & Marketing Article Archive on Internet. Go to:

5. How Are Your Headlines, Sunshine?

The main purpose of headline is to gain attention! People scan newsletter advertising same was they flip through pages of a newspaper. They most often are trying to avoid reading your advertising. The key to headline is to catch their eye before they get by you, to make them stop and read what you have to say. How do you stop those quick, averting eyes? Well, everyone has his or her own ideas about this.

IMPORTANT INFORMATION FOLLOWS FOR MEN AND WOMEN OVER 50

This headline promises important news, and if I were over 50, I would have to stop and look. I recently wrote an ad for a friend, with a headline similar to this. The first thing she asked me, was "what about my other clients"? She asked me this even though she knew her product served a certain demographic niche. She herself told me that 75% of her business served men and women over 50. Sounds like great odds to me. After doing some brief research of her business and a few questions, I concluded that her target audience are men and women over 50. I advised her to target this age group. If you get others outside of this demographic category, great! But let's stay focused on where majority of business comes from. The rest is icing on cake!

6. Headlines Won't Help, if they're not seen.

Before buying that ad space, know where that ad will be placed. Unlike traditional newspaper, digital newsletters vary quite a bit in pricing and placement quality. I would much rather buy a $20.00 ad at top of a good newsletter, than spend $10.00 for two at bottom of one of same quality. Ask your editor or webmaster if they can tell you where they will place your paid ad.

Get accustomed to only advertising in newsletters you know or have at least viewed. Do you read advertising? How many ads will accompany yours? Would you easily find your ad here? Watch and count amount of ads that surface in newsletters you are considering. You don't want your ad lost in a maze of headlines, probably never to be heard from again. If your prospect's advertising quantities fluctuate, again, ask editor. Many will be courteous enough to offer approximations.

7. Follow Basic Copywriting Rules.

If you're like me, you write your own copy and advertising. There was a time...long, long ago, I had a formal education in business and marketing, so I know (or have hidden away in cob webs I call a mind) all old rules and have met many new ones along way in these last 4 years of being on Internet. Here are some quick rules on copywriting as it pertains to print and newsletter advertising.

- Appeal to reader's emotions and instincts. - Must convince even most hardened skeptics. - Overcome any objections buyer may have. - Use power words that literally force people to act. - Capture and keep reader's interest. - Appeal to reader's ego and self-interest. - Show facts and proof of your claims. - Help reader justify purchase. - Write copy that coincides with current attitudes in your target group. - Motivate you reader to buy NOW. - Use "special" benefits to make your product more attractive. - Make your reader believe in you. - Ad copy must relate and communicate like average people. - Know what your target market really wants. - Be able to easily lead into your back-end offers - Emulate other successful (but not over used) ad copy structures. - Make your product so attractive that your reader has no choice but to buy. - Write, re-write and re-write and re-write and re-write........

This article is not meant to cover all many trials of finding right newsletters to advertise in, but to help point you in right direction!

Thanks for reading!