5. How Are Your Headlines, Sunshine?

The main purpose of headline is to gain attention! People scan newsletter advertising same was they flip through pages of a newspaper. They most often are trying to avoid reading your advertising. The key to headline is to catch their eye before they get by you, to make them stop and read what you have to say. How do you stop those quick, averting eyes? Well, everyone has his or her own ideas about this.

IMPORTANT INFORMATION FOLLOWS FOR MEN AND WOMEN OVER 50

This headline promises important news, and if I were over 50, I would have to stop and look. I recently wrote an ad for a friend, with a headline similar to this. The first thing she asked me, was "what about my other clients"? She asked me this even though she knew her product served a certain demographic niche. She herself told me that 75% of her business served men and women over 50. Sounds like great odds to me. After doing some brief research of her business and a few questions, I concluded that her target audience are men and women over 50. I advised her to target this age group. If you get others outside of this demographic category, great! But let's stay focused on where majority of business comes from. The rest is icing on cake!

6. Headlines Won't Help, if they're not seen.

Before buying that ad space, know where that ad will be placed. Unlike traditional newspaper, digital newsletters vary quite a bit in pricing and placement quality. I would much rather buy a $20.00 ad at top of a good newsletter, than spend $10.00 for two at bottom of one of same quality. Ask your editor or webmaster if they can tell you where they will place your paid ad.

Get accustomed to only advertising in newsletters you know or have at least viewed. Do you read advertising? How many ads will accompany yours? Would you easily find your ad here? Watch and count amount of ads that surface in newsletters you are considering. You don't want your ad lost in a maze of headlines, probably never to be heard from again. If your prospect's advertising quantities fluctuate, again, ask editor. Many will be courteous enough to offer approximations.

7. Follow Basic Copywriting Rules.

If you're like me, you write your own copy and advertising. There was a time...long, long ago, I had a formal education in business and marketing, so I know (or have hidden away in cob webs I call a mind) all old rules and have met many new ones along way in these last 4 years of being on Internet. Here are some quick rules on copywriting as it pertains to print and newsletter advertising.

- Appeal to reader's emotions and instincts. - Must convince even most hardened skeptics. - Overcome any objections buyer may have. - Use power words that literally force people to act. - Capture and keep reader's interest. - Appeal to reader's ego and self-interest. - Show facts and proof of your claims. - Help reader justify purchase. - Write copy that coincides with current attitudes in your target group. - Motivate you reader to buy NOW. - Use "special" benefits to make your product more attractive. - Make your reader believe in you. - Ad copy must relate and communicate like average people. - Know what your target market really wants. - Be able to easily lead into your back-end offers - Emulate other successful (but not over used) ad copy structures. - Make your product so attractive that your reader has no choice but to buy. - Write, re-write and re-write and re-write and re-write........

This article is not meant to cover all many trials of finding right newsletters to advertise in, but to help point you in right direction!

Thanks for reading!

Deliver benefits in your ezine, one after other. Your subscribers aren't interested, for example, in an ezine that contains 1 article formatted to 55 characters per line - these are features. But they are interested in an article that will show them exactly how to gain 149 new subscribers per day, especially when formatted text makes it easy to read - these are benefits.

Pack your ezine with benefits, and your subscribers will stick around long enough to read your sales message.

4) BULLETS. Bullets are a great way of breaking down large chunks of text. Most of your readers will scan through your ezine looking for points of interest. Large "text-dumps" make your ezine an unpleasant and tiresome read; bulleted lists get information across quickly and effortlessly.

5) BUILD. In order to sell, you must build a foundation to sell upon. Build a good relationship with your subscribers. Invite them to ask you questions and to give you feedback. Answer promptly and efficiently when they contact you. Don't ignore their message. Many Internet Marketers have lost their credibility simply from failing to reply to my feedback - they've also lost out on sales from me and on recommendations to my own subscribers. It only takes a few moments of your time to thank your subscribers - a few moments that can literally be worth their weight in gold.

GIVE AND YOU SHALL RECEIVE. Your focus needs to be on helping your subscribers rather than selling to your subscribers. By concentrating purely on needs and wants of your subscribers, you have created an ezine that can't fail to make sales. If you want to get, you have to give. Check your ezine today - and make sure that it hasn't passed its sell-by date.