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4. Single Access Pages
These are pages where a visitor looks at site then leaves immediately. Since job of your home page is partly to filter traffic that's not right for you, there'll always be some of these. But if you have a splash page, and significant numbers of visitors don't stay through it... perhaps it shouldn't be there?
5. Cities, States and Countries
No, your site isn't a huge hit just in Virginia -- those are all AOL users! Unfortunately, because this information depends on where ISP is based, it can be pretty misleading. But if you are getting a lot of hits from other countries, that might be a hint for some second language content.
6. Referring URL's
This tells you which search engines are sending you traffic, and which of your advertising and linking strategies are working. It also tells you about sites that may have links to you that you didn't know about -- check these out -- it's a great relationship builder to send a thank you -- you might even get some new business from it!
7. Top Search Keywords and Phrases
Once search engines have listed your site, these tell you what really hot search terms are for your business. Pay attention to these -- they may have some surprises -- one of my clients recently wrote a book on a subject that was really sought after on her site -- until she saw top keywords, she had no idea it was so popular!
Philippa Gamse, CyberSpeaker, is an internationally recognized e-business strategist. Check out her free tipsheet "Beyond the Search Engines" for 17 ideas to promote your Website: http://www.CyberSpeaker.com/tipsheet.html Philippa can be reached at (831) 465-0317 or mailto:pgamse@CyberSpeaker.com