Top 7 Hot Selling Points To Implement Before Writing Chapter One

Written by Judy Cullins

Continued from page 1

4. Write your back cover before you write your book. This isrepparttar second most important sales tool your book has to offer. Here you put compelling ad copy, benefits, testimonials, and a small blurb about you,repparttar 129880 author. If your potential buyer likes it, they will buy onrepparttar 129881 spot. If they want more information, they will look inside atrepparttar 129882 introduction and table of contents.

5. Write your book introduction. Includerepparttar 129883 problem your audience has, why you wroterepparttar 129884 book, and its purpose. In a few paragraphs include more specific benefits, and how you will present it (format). Keep it under a page.

6. Create a table of contents. Each chapter should have a name, preferably a catchy one. If your reader can't understandrepparttar 129885 chapter title, then annotate it. Add some benefits or a sub title. In Passion at Any Age,repparttar 129886 author put repparttar 129887 word "passion" in each title. Which attracts you? "Open Your Mind?" or "Attracting Passion?"

7. Reach out to opinion molders. After an initial contact of asking for feedback, resend themrepparttar 129888 same chapter andrepparttar 129889 table of contents of your book. Ask for a testimonial then. These influential contacts' testimonials will make your back cover an important sales tool.

Every part of your book can be a sales tool. When you includerepparttar 129890 above tips, you'll sell more books than you ever dreamed of.

Judy Cullins: author, publisher, book coach Excerpted from: _Write Your eBook or Other Short Book-Fast!_ Subscribe to FREE ezine "The Book Coach Says..." Email:


Written by Doug C. Grant

Continued from page 1

1. Open with a story - The story might setup a problem your proposal would help solve. If you're uncertain how this works, read a copy of Reader's Digest. Many of their articles begin with a narration.

2. Provide a startling statistic - Just make certain it is startling. Conventional statistics seldom deliver much of a nose-twist.

(The following suggestions assume your imcom is being distributed as hard copy.)

3. Include a sample - Ifrepparttar subject of your imcom involves a product or product sample that is easily glued to a letter or first page of a proposal, this is an excellent attention getter. Products might include a new grade of sandpaper, stronger plastic, new fabric...etc.

4. Alterrepparttar 129877 paper - I have punched holes in letters, cut off corners, even burnedrepparttar 129878 edges of an imcom in order to attract attention. Just make certain it ties in with your headline and subject.

None of these suggestions are considered standard business writing techniques. And that'srepparttar 129879 point. Being a little unconventional can make your imcomrepparttar 129880 standout business communication ofrepparttar 129881 day. Just avoid being cute or clever. That almost never works.

Remember, developing your skills as a business writer will put you miles ahead ofrepparttar 129882 crowd, no matter what your job or business. It should be as much a part of your work-a-day world asrepparttar 129883 language you speak. Even a small investment in developing these skills will bring huge returns in future success.

Doug C. Grant is the author of the new e-book, `How to Move from Cubicle to Corner Office with THE SECRETS OF POWER WRITING'. A FREE preview plus details on receiving a FREE Blue Pencil Edit for one of your own imcoms is available by e-mailing:

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