4. Write your back cover before you write your book. This is second most important sales tool your book has to offer. Here you put compelling ad copy, benefits, testimonials, and a small blurb about you, author. If your potential buyer likes it, they will buy on spot. If they want more information, they will look inside at introduction and table of contents.

5. Write your book introduction. Include problem your audience has, why you wrote book, and its purpose. In a few paragraphs include more specific benefits, and how you will present it (format). Keep it under a page.

6. Create a table of contents. Each chapter should have a name, preferably a catchy one. If your reader can't understand chapter title, then annotate it. Add some benefits or a sub title. In Passion at Any Age, author put word "passion" in each title. Which attracts you? "Open Your Mind?" or "Attracting Passion?"

7. Reach out to opinion molders. After an initial contact of asking for feedback, resend them same chapter and table of contents of your book. Ask for a testimonial then. These influential contacts' testimonials will make your back cover an important sales tool.

Every part of your book can be a sales tool. When you include above tips, you'll sell more books than you ever dreamed of.

1. Open with a story - The story might setup a problem your proposal would help solve. If you're uncertain how this works, read a copy of Reader's Digest. Many of their articles begin with a narration.

2. Provide a startling statistic - Just make certain it is startling. Conventional statistics seldom deliver much of a nose-twist.

(The following suggestions assume your imcom is being distributed as hard copy.)

3. Include a sample - If subject of your imcom involves a product or product sample that is easily glued to a letter or first page of a proposal, this is an excellent attention getter. Products might include a new grade of sandpaper, stronger plastic, new fabric...etc.

4. Alter paper - I have punched holes in letters, cut off corners, even burned edges of an imcom in order to attract attention. Just make certain it ties in with your headline and subject.

None of these suggestions are considered standard business writing techniques. And that's point. Being a little unconventional can make your imcom standout business communication of day. Just avoid being cute or clever. That almost never works.

Remember, developing your skills as a business writer will put you miles ahead of crowd, no matter what your job or business. It should be as much a part of your work-a-day world as language you speak. Even a small investment in developing these skills will bring huge returns in future success.