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There are a lot of different search engines - six in particular that give you about 90% of all web-traffic. Of those Google has
most web traffic so we’ll focus on it. Google has a link page rank feature which rates
importance of your page. You’ll want to download their toolbar http://toolbar.google.com. This will allow you to view
ranking of every site you visit and how important it is in
almighty eye of Google. This is a key ingredient in determining linking strategy. Google ranks itself as a 10 on their scale of 0 to 10 (the higher
ranking,
more important a page). This is determined essentially by who is endorsing and linking to you.
You must map out how you’re going to get Google give to you a high page rank. For Google,
most important attribute is
title tag. You want to make sure you use your most targeted key word in
beginning of your title tag. Google will typically list
first 83 characters so
title is where you put your most valued key word(s) so it can be easily accessed.
The next maneuver is to focus on your link relevancy. Link relevancy is how well
text on your pages relates to your title tag, also taking in consideration
content of neighboring web pages. The analysis of all of this data enables Google to return results that are relevant to user queries. You want to be sure you are listed in user queries so make your content match your title, match your links, and match your products and or services. Remaining consistent and obvious is your key to directing traffic to your site.

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