4.AUTOMATIC. The auto-responder, once set up, is on auto- pilot. Your work is done and for next several messages you'll be contacting your customers without lifting a finger.

5.REMINDER. The best part of auto-responder is reminder aspect. Most of us don't have time to call our customers every week but with an auto-responder in place you can remind them about you and your product or service. Frequency is one key to increasing sales.

Did I say Top 5? Okay how about one more.

6.REPEAT BUSINESS. Auto-responders encourage repeat business. Once someone is in your system, if they like your product or service they will likely purchase again. Auto- responders create a way for you to encourage repeat sales by letting those who have purchased before know you've got a new product or that you are running a special.

If you aren't employing this new viral marketing strategy you need to get started today. Your business growth depends on it.

More information and an in-depth article can be found here http://www.strategy-3.com/autoresponder.htm

In addition to this, thousands of weblog authors publish feeds to keep themselves connected to their readers.

Weblogs, popularly known as blogs, are a driving force behind recent surge in interest for RSS and syndicated content. Many experts believe that in near future, number of top-tier sites not syndicating any content will be in minority. However, if you're interested in collecting and browsing feeds, you have a multitude of choices.

There are primary two categories of feed reading applications: installable desktop programs and online aggregators. There are many desktop applications for Windows and Mac OS X system users, but two of most popular ones are www.FeedDemon.com (Windows) and www.Ranchero.com/NetNewsWire (Mac OS X).

However, both require a small purchase price, but are at ahead in class of user-friendliness. They come pre-loaded with dozens of feeds, so you can start exploring syndication "universe" immediately.

Free readers like www.rssreader.com are also available online. Performing a simple search on google for “Free RSS Reader” will give you enough results.

However if you are publisher or a webmaster, searching for a service to publish your own feeds, then www.rapidfeeds.com is what I recommend. This service is a free and is just like a gold mine for both webmasters and publishers who want to quickly create, publish update and even track their RSS feeds from anywhere in world.

However site is still new and is in its growing stages (Beta Version) and is promising to add more new and interesting features in near future. The site is completely professional and gives a valuable service for all. They even offer some basic RSS metrics like how many unique hits and click – throughs your feed is getting. As I learn from their FAQ page, they might introduce new useful features soon, but for a price.