Top 5 Online Press Release Writing Mistakes to Avoid

Written by Ted Kushner

Continued from page 1

By targetingrepparttar keywords that are moderately popular but don't have many competing web sites that are not highly optimized for your keyword you will stand a greater chance of ranking inrepparttar 136372 top ten search engine results once your press release gets indexed.

Mistake #3- Not creating a compelling headline.

Just like an article or sales letter you need to create a catchy title to grab your reader's attention. Since press releases are normally only displayed for a short period of time when they are first released you need to getrepparttar 136373 most bang for your efforts.

Look atrepparttar 136374 following title which one grabs your attentionrepparttar 136375 most?

"Bad Breath Resources at" or

"Proven Little Known Secrets for Curing Bad Breath Fast at"

I also always use my main keyword inrepparttar 136376 title. As your title will becomerepparttar 136377 key factor in your rankings inrepparttar 136378 search engines.

Mistake #4- Not formatting your press release correctly.

Writing press releases is not rocket science. But you do need to take some time in formatting your release correctly so that you stand a chance of being picked up byrepparttar 136379 various news and web site outlets.

How careful you format your press release can determine your PR score with some press release services like PRWeb. The higher your PR scorerepparttar 136380 greater chance of you being picked up by some ofrepparttar 136381 leading news outlets.

For additional information how to correctly format your press releases go to:

Mistake #5- Usingrepparttar 136382 wrong press release services.

You wantrepparttar 136383 most coverage but at a reasonable price. Usingrepparttar 136384 wrong service could cost your hundreds or thousands of wasted dollars.

Here are some ofrepparttar 136385 press release services I have used and found to be effective:

While there are some free services out there I've found that paying a small fee to a few online press release services can afford you a wider coverage then using one who charges you a hefty fee just to submit your release for you.

By paying a small fee you get to track your stats online and target additional industries and groups giving you a wider coverage for your press release then if you wentrepparttar 136386 free route.

So by using press releases effectively you can learn how to add this handy little technique in your marketing arsenal to drive tons of highly targeted traffic to any program or web site you choose in a matter of no time.

Ted Kushner of can show you the powerful benefits of writing press releases for promoting any product, service or affiliate program. Learn how you too can get multiple top ten positions in Google using press releases at:

How to Use Freebies To Increase Your Profitability

Written by Bruce Carlson

Continued from page 1

P.S. Incidentally, when you subscribe to Joe's Ezine you'll also get my BONUS report entitled "Everything You Ever Wanted to Know About Widgets But Were Afraid to Ask". This report is valued at $47, but is yours for free as a thank you for subscribing.

See? Nowrepparttar freebie has some value. Since your customer has (hopefully) already decided they want what you have to offer,repparttar 136219 freebie comes across as a true extra. That's value. And that's how you turn a larger percentage of your prospects into paying customers.

Usingrepparttar 136220 freebie as bait up-front for something that's already free is not smart business. When you do this you're instantly decreasing your chances for making sales. This is because that powerful word "free" will automatically attract people with a "freebie" mentality. You may get big numbers of prospects but they'll be predisposed not to buy from you. You trigger that mindset when you danglerepparttar 136221 freebie in front of their noses right offrepparttar 136222 bat.

Once people get into that freebie mindset it's difficult, if not impossible, to get them out of it. They will sign up to getrepparttar 136223 freebie and then keep waiting for more freebies. When they see that they're not going to get any more they'll move on. If they do end up buying from somebody it probably won't be you.


Another key to using freebies is to make sure that what you are offering is a sample of something larger. If you offer a free email course, for example, it should be designed to draw your prospect into one of your affiliate programs, or to sell them something through a referral, or else to pitch your ebook or some other product you haverepparttar 136224 rights to sell.

In similar fashion, if you offer a free report thenrepparttar 136225 report could be a sample of your work, again to sell your ebook or other product.

Offering a free ezine is one ofrepparttar 136226 most popular and best ways to get out a sample of your work, provided you have original content. Then you can package up your original content with a few extras into a larger package like an ebook and offer it for sale.

If you don't have original material, then you'll need to be patient and use your ezine as a way of establishing and building trust with a list of subscribers/prospects. This can take quite a while. But it's well worth it inrepparttar 136227 long run, especially if you enjoy publishing an ezine.

Whichever type of bonus you do decide to use, just make sure that it's a sample designed to lead toward something larger -repparttar 136228 sale of an actual product.

And don't try to sellrepparttar 136229 huge $500 marketing course first. Start out by selling something inexpensive. The $20 - $50 range is what most marketers look at forrepparttar 136230 first sale. After that you can sellrepparttar 136231 bigger ones through follow-ups leading to "backend" sales. Oftentimesrepparttar 136232 really big sales don't come for a long time, unless you have a well-established name and reputation.

Veteran educator and freelance writer Bruce Carlson would like to help YOU improve your online copywriting and marketing. Sign up for his Dynamic Copywriter newsletter at

    <Back to Page 1 © 2005
Terms of Use