Top 5 Mistakes In Ezine Advertising

Written by Alessandro DeBarros

Continued from page 1

--Solution--: Run Solo or Top sponsor ads. These ads get more exposure. They are exclusive (solo mailings) or only have 2-3 (sponsor ads) per issue spaced out betweenrepparttar content.

Mistake #4: Going for Large Subscriber Bases

Large subscriber stats are impressive. 30,000 subscribers is a ton of eye balls andrepparttar 131800 potential to return a profit is greatly increased. Well, this is completely untrue.

A recent test we ran took our breath away. We spent $180 on a solo ad to a subscriber base in a general marketing publication of 30,000 subscribers. We ran that same solo ad for $65 in an ezine about website design strategies with a subscriber base of 1200.

Ad #1 to 30,000+ brought back $0!

Ad #2 to 1200 specifically targeted subscribers brought back $900 in pure profit!

--Solution--: While tons of subscribers may seem likerepparttar 131801 right way to go, before you invest money, check out smaller, highly targeted ezines and test your ads in those. You'll save money and odds are your returns will be greater.

Mistake #5: Running Your Ad Once

When I first started advertising in ezines, I would run one ad one time. If it didn't produce results, I would switch ezines and runrepparttar 131802 ad again. This was how I testedrepparttar 131803 ad. Many business owners are doingrepparttar 131804 same thing today. By runningrepparttar 131805 ad only once, you're cutting your chances to profit in half.

Running it 2-3-4 times, even ifrepparttar 131806 first run didn't make a profit, gives your ad more exposure. Readers will "think" it's producing because you ran it more than one time, therefore other subscribers must have thought it was worth looking at, helping your ad produce.

--Solution--: Run every ad at least twice. Then instead of switching ezines, switch ads. Run that ad twice. Do this with all your ads. You'll be suprised to findrepparttar 131807 ezine actually produces profits for one ad but not another. So now you can run that ad 4-5-6 times and squeeze more profits fromrepparttar 131808 ezine.

Ezine advertising is profitable. It takes testing, tracking, solo or top sponsor placments and more testing to pin point ezines with high sales ratio's. Don't give up onrepparttar 131809 ezine just because a successful ad from another test didn't work. Place another ad, test it, test another and so on.

All you need is 5-10 profitable ezines and you'll increase sales and profits for your business.

Alessandro DeBarros is a web marketing specialist for BrandBlast , a CT based firm whose cutting edge hosting services is quickly being recognized around the world as a leader in its field. At a current base of 5,000 clients, BrandBlast specializes in small to medium business hosting, providing small businesses with the services and support they need at affordable prices.

Forget the ad networks, AdSense just makes sense.

Written by Mike Ramirez

Continued from page 1

Don't get me wrong, AdSense is not perfect. There are some things that could definitely be done to improverepparttar system. One ofrepparttar 131798 biggest gripes I have, and I've noticed others withrepparttar 131799 same opinion, isrepparttar 131800 overall lack of tracking. It sure would be great to know which ads are being clicked and how much those ads are producing. But atrepparttar 131801 same time, I can understand why that information may be counter-productive for Google. The lack of control overrepparttar 131802 border color and link color is a bit undesirable too. All other factors aside,repparttar 131803 purpose ofrepparttar 131804 ads is to make some extra money. On this point, Google's AdSense are definitely successful and in my humble opinion should immediately replace any current 468x60 or skyscraper ads you are running via ad networks or affiliate programs.

The future for affiliate programs and ad networks has become very bleak. It's going to be very interesting to see how AdSense matures, asrepparttar 131805 initial product is already undeniably far better than said competition.

Mike Ramirez is a freelance web developer and is best known in the web community as Mr CGI Guy. Mike is the sole developer of several free CGI scripts as well as the popular commercial link management script Hot Links Pro. Visit

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