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For pass-it-on VM to succeed, you have to create something that people will want to share with others.
Other pass-it-on VM media include PowerPoint slides, fun graphics and small utility programs. Check out some pass-it-on VM examples at http://www.madblast.com
VM #3. Service-based
The most successful service-based VM pioneer is Hotmail. They started with little promotion but grew phenomenally using a little tag line that they included at bottom of every email sent out. The tag line included a short teaser and their website URL.
Now imagine number of emails that are sent out daily and how those emails help Hotmail get more new users - which in turn result in even more emails sent out!
The next example is Blue Mountain e-greeting cards. When someone sends an e-card using Blue Mountain, recipient has to go to Blue Mountain's site to view it - bringing in another potential user who will send out more e-cards.
One more example: BraveNet Web Services. BraveNet provides webmasters with tools such as guestbooks, forums, polls and email forms.
When people use a BraveNet guestbook on a member site, they are exposed to BraveNet's advertisements - inviting them to sign up for a BraveNet service.
If you own a service-based site, you should seriously consider implementing VM to grow your site. Start brainstorming for ideas!
Which Type Of VM Should You Implement?
Choose one that complements nature of your business and website. If you sell designer handbags, try doing a fun Flash game that quiz users on different brands of designer handbags. Be bold, creative and original!
To read more about viral marketing, go to http://www.internetmarketingfocus.com o.cgi?l=a010p2
To search for marketing resources related to VM, go to http://www.internetmarketingfocus.com o.cgi?l=a010p3
Michael Low is a widely-published marketing consultant. He provides top-notch press release (PR) services at affordable rates. Check out his full-range of PR services at http://www.prbuilder.com/pr.cgi?a010