Top 3 Rules for Writing Effective Copy

Written by Ladan Lashkari

Continued from page 1

Well, they usually lose their temper a lot and can affect their relationships. They're nervous and can't concentrate on work, which in turn can make their boss angry. They're always tired and don't feel like doing anything, among other serious problems.

Now explain each problemrepparttar way they can see it, hear it, taste it and feel it! Make them wish deeply that they could get rid ofrepparttar 138778 problem.

Are you here with me? Now it's time to give themrepparttar 138779 solution: your sleeping pill!

Explain how it will help them fall asleep without waiting for hours. With your pill, every morning they wake up smiling because of a restful night. Finally, they will be rid ofrepparttar 138780 terrible headache they always had. They will no longer be tired at work and can finally get a raise.

Are you gettingrepparttar 138781 picture?

Tell them what's in it for them and your copy will sell like crazy! Now it's time forrepparttar 138782 last rule...


#3. Write to One Person


Amateur copywriters think because many people read their copy, they should write torepparttar 138783 public. No! Even if allrepparttar 138784 people inrepparttar 138785 world were to read your copy, each of them would read it individually. So each ofrepparttar 138786 readers should feel you're talking to him and only him. This makes your copy have a much higher impact.

Your copy should be friendly as well. Write as if you were addressing your best friend. Don't start with "Hey, everybody". You don't use that in a personal letter, do you? Say something like "Dear Friend" and your copy will be friendly and effective. After all, you're calling him your friend.


Final Notes


Copywriting is an essential part of your marketing strategy. If you have a great product but don't know how to write effective copy, you won't make any sales because you can't motivate people to make a purchase.

To become a professional copywriter you need to practice a lot. The more you write,repparttar 138787 more you learn. If it takes you a long time to write your first copy, don't worry. After all, it's your first time. No one's born a copywriter. If you see that someone's copy sells like crazy, he sure has practiced very much.

Some people give up at first, when they see they can't write as well as a professional copywriter. If you've just started, you shouldn't compare yourself with experts. Instead, learn from their experience and don't makerepparttar 138788 same mistakes they once made. It will save you a lot of time!

And don't forget that you should never sell a product that you don't believe in. Even if you make some sales, you're making money by lying to your customers and betraying their trust... and it's not fair at all! They've worked hard to earn every dollar and now you're taking their money for something you wouldn't ever buy yourself.

Ladan Lashkari is a respected Internet marketing expert, and the owner of where you'll find creative email marketing ideas and helpful resources to start your own highly profitable email marketing campaign.

2 Ways to Really Connect With Your Customer in Your Copywriting

Written by Bruce Carlson

Continued from page 1

There are also things you can do with language. Like using special terms or jargon used exclusively within a specific marketing niche. Customers know immediately if you're "one of them." Jargon and specialized knowledge help give themrepparttar clue for that.

There’s an awful lot you can do. And you’re really only limited by that internal editor/critic. Sorepparttar 138740 sooner you throw that critic outrepparttar 138741 door,repparttar 138742 better.

Also, when writing like you talk, you need to be able to keep a warm tone. One way it’s put by sales professionals is to imagine that you’re making “a referral to a friend” rather than making “a sales pitch to a customer.” The examples you’ll usually hear copywriting educators use for this arerepparttar 138743 kitchen table conversation orrepparttar 138744 barstool conversation.

The best way to develop this warm tone is through identification.

Getting to really know your target market (or “tarket”, as Lorrie Morgen-Ferrero calls it) allows you to identify first-hand with their hopes, dreams, wants, and needs. This comes from study and research, although a certain amount of intuition comes in handy too.

You really do need to be able to put yourself into your customer’s shoes in order to be a good salesperson, whether in print or face-to-face. Asrepparttar 138745 old saying goes, “Become your customer.” They need to become real in your mind -- as real as that person sitting acrossrepparttar 138746 kitchen table.

There are plenty of ways to identify with your customer or prospect. Readingrepparttar 138747 trade journals or magazines they read is a good place to start.

But what this skill really amounts to is empathy. Identification and empathy are two peas inrepparttar 138748 pod.

In business, you develop empathy simply by putting your customer first. By actually caring about your customer and making it your avowed goal to help them. By goingrepparttar 138749 extra mile to find out what it is that keeps them awake at night. By becoming obsessed (in a good way) with bringing them a product that will solve a problem and make their life easier.

And by listening.

How do you listen to your customer when they're not there? The same way you would if they were there. By asking a question. And then listening forrepparttar 138750 answer. From inside you.

Whenever you write sales copy, you need to continually ask "So what?" after every single sentence you write. The person sitting acrossrepparttar 138751 kitchen table or next to you atrepparttar 138752 bar is a skeptic. Which is normal and healthy!

By keeping your customer's possible objections in mind every single minute you write, you establish a kind of dialogue. And that's when your customer will really get pulled into your copy. That's when they'll say, "Hey, she's talking to me!"

You'll be getting that empathy. And with it will come that warm, familiar tone.

So practice writing like you talk, keeping in mind that you want to be informal and familiar. Get to know your customer better so you can identify better with them and build empathy.

Eventually you'll get "overrepparttar 138753 hump" and your "right" voice will start to come naturally.

And that's when you'll start to see a steep rise in your sales numbers!

Bruce Carlson is a freelance writer and educator living in Finland. Visit his website at and sign up for his newsletter The Dynamic Copywriter!

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