Top 20 Ways To Prepare For & Give a Media Interview

Written by Hollis Thomases


Continued from page 1

7. Don't linger on a particular question too long. If you can, lead your answer into another related topic YOU want to discuss.

8. Correctrepparttar reporter/interviewer if s/he states something incorrectly, particularly ifrepparttar 119980 statement is directly about you or your company. Make surerepparttar 119981 reporter getsrepparttar 119982 facts.

9. If you do not knowrepparttar 119983 answer to a question do not act like you do. Be honest. Even better, offer to findrepparttar 119984 answer forrepparttar 119985 reporter -- by doing so, you'll make a fast friend.

10. Wait until afterrepparttar 119986 interviewer is completely finished with a question before replying. Do not interrupt.

11. Do not become defensive when asked negative questions or and/or are confronted in a harsh manner. Stay positive. Offer solutions. Give facts.

12. Be polite and charismatic. Be genuinely nice.

13. Most importantly, remember that you are always, unless you indicate otherwise, "onrepparttar 119987 record." This means that everything you say, even if it's in an off-handed way, can be quoted (and most likely will be if it's a colorful or controversial remark). In other words, still keep your guard up no matter how charming or inviting an interviewer may be.

For specific kinds of interviews, there are a few other things you can do to prepare. For example, for telephone or radio interviews:

14. If a reporter calls you for an interview, ask what his/her deadline is. If it's not immediate, see if you can buy some prep time by askingrepparttar 119988 reporter to call you back in an hour or more.

15. Make up your own list of bulleted notes. No one will ever know you are using a guide.

16. Use descriptive words so that your listeners or interviewer fully comprehends what you are saying.

The somewhat more intimidating television interview requires even more thought and advanced planning. You have to take into consideration clothing, makeup, your facial expressions, how you speak, etc. More helpful hints include:

17. Avoid wearing patterned fabrics and/or solid black, white, or red. Blue tones are a safe bet.

18. Maintain good posture while being interviewed but don't look overly stiff.

19. Look directly atrepparttar 119989 interviewer rather than atrepparttar 119990 camera.

20. There's no need to yell intorepparttar 119991 microphone --repparttar 119992 audio crew will adjust your volume.

So now that you're prepped and rarin' to go, is it time to give 60 Minutes a call? ;-> ----------------------------------- WebAdvantage.net encouragesrepparttar 119993 reprinting of our marketing tips and articles. However, before doing so please contact us at marketing@webadvantage.net for permission to do so. Thank you in advance for your professional courtesy.

WebAdvantage.net's company president Hollis Thomases is an editorial contributor to both online and off-line publications and public speaker at Internet-related conferences and educational events. For more information, visit WebAdvantage.net’s web site at http://www.webadvantage.net or call 410-942-0488.


What's A Blog?

Written by Marketing Basics


Continued from page 1

Although, you've probably only recently started hearing about blogs, individuals actually maintained blogs long beforerepparttar term was coined or became popular--butrepparttar 119979 trend gained momentum withrepparttar 119980 introduction of automated published systems, most notably Google's Blogger at blogger.com.

Thousands of individuals use services such as Blogger to simplify and acceleraterepparttar 119981 publishing process.

Blogs are also called web logs or weblogs. However,repparttar 119982 name "blog" is less confusing, because "web log" can also mean a server's log files.



Marketing Basics specializes in writing articles that teach, explain and define basic marketing principles and techniques. http://marketingbasics.blogspot.com http://allsearchengineoptimization.blogspot.com


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