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A great lead-in for your blurb is: "Did you like today's article? If you did, you'll LOVE my [services, book, report, upcoming workshop, etc.]..."
6) In each issue, offer a TESTIMONIAL or success story from one of your clients.
I saw another e-zine publisher doing this last year and thought, "What a great idea! She's giving her readers further reason to try her services."
After your article and promo blurb, put a small section that says "What My Clients Are Saying." In each issue, feature a short but raving testimonial from one of your clients here.
7) Tell us what YOU'RE all about!
At end of your e-zine, take at least 10 lines and give a concise description of YOU, what you have to offer your readers, why they should hire you, and what they should do next (e.g. call you or e-mail you).
8) End your e-zine with a "call to action."
What would you like your readers to do next? Call you for a free consultation? Sign up for your teleclass? Buy your book online? Tell them what to do and they'll be more likely to do it.
9) Don't forget your contact information!
This may seem like a "duh-duh," but it's amazing how many e-zines I've seen that don't tell me how to contact publisher. Give us your name, title, business name, phone number, e-mail address, Web site URL, and street address (optional). The phone number is important, because some folks will want to speak with you instead of writing you.
10) Occasionally, make a special announcement in a SOLO MAILING.
If you have something very special to announce, send it out separately from your regular issues as a solo mailing. A solo mailing is any mailing you make to your e-zine subscriber list that is NOT a regular issue of your e-zine. Keep these to a minimum of two a month, and make sure your announcements are truly newsworthy. Perhaps one of your special discounts is coming to an end, you need your readers' help, or you're offering a last-minute workshop and need to fill seats. Get idea?
Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine," available at http://www.ezinequeen.com. For *hundreds* more great tips like these, visit her site and sign up for her FREE biweekly newsletter, "Tips from the E-zine Queen." Don't miss the next issue -- subscribe today!