A great lead-in for your blurb is: "Did you like today's article? If you did, you'll LOVE my [services, book, report, upcoming workshop, etc.]..."

6) In each issue, offer a TESTIMONIAL or success story from one of your clients.

I saw another e-zine publisher doing this last year and thought, "What a great idea! She's giving her readers further reason to try her services."

After your article and promo blurb, put a small section that says "What My Clients Are Saying." In each issue, feature a short but raving testimonial from one of your clients here.

7) Tell us what YOU'RE all about!

At end of your e-zine, take at least 10 lines and give a concise description of YOU, what you have to offer your readers, why they should hire you, and what they should do next (e.g. call you or e-mail you).

8) End your e-zine with a "call to action."

What would you like your readers to do next? Call you for a free consultation? Sign up for your teleclass? Buy your book online? Tell them what to do and they'll be more likely to do it.

9) Don't forget your contact information!

This may seem like a "duh-duh," but it's amazing how many e-zines I've seen that don't tell me how to contact publisher. Give us your name, title, business name, phone number, e-mail address, Web site URL, and street address (optional). The phone number is important, because some folks will want to speak with you instead of writing you.

10) Occasionally, make a special announcement in a SOLO MAILING.

If you have something very special to announce, send it out separately from your regular issues as a solo mailing. A solo mailing is any mailing you make to your e-zine subscriber list that is NOT a regular issue of your e-zine. Keep these to a minimum of two a month, and make sure your announcements are truly newsworthy. Perhaps one of your special discounts is coming to an end, you need your readers' help, or you're offering a last-minute workshop and need to fill seats. Get idea?

KH: What methods do you use to promote your products or services within your ezine?

RK: The "Editor's Remarks" section of newsletter is most powerful section. That is section that everyone reads if they are going to read anything. So, if we have an important offering, we always endorse it in Editor's Remarks section. We've used many different ways to get people to buy.

Some examples are:

-- contests -- buy one get one free or buy one get one at a reduced price -- coupons -- discounts (i.e., 10% discount only by clicking on this link).

KH: How do you go about preparing your ezine for publication?

RK: First, we research and write an article - trying to keep it between 800 to 1000 words. While that's going on, I write Editor's Remarks section which will usually revolve around article topic. Then I put content into a premade template. I edit whole ezine about 3-5 times. Then I send it off to our Associate Editor for editing. Finally, Editor in Chief gets to edit it. It goes through at least three sets of eyes before it gets sent out.

KH: Any advice to future ezine publishers? Things to look out for or things to concentrate on when publishing an ezine?

RK: Provide original content specific to a niche group - don't try to be everything to everyone, concentrate on providing information that you're an expert on.

Be personable and reach out to your audience. If you can touch audience you will have a high retention rate. People don't just want information, they want to know who's talking to them, they want information to get a little personal.

Examine ezines that you stay subscribed to. Ask yourself why you like those particular ezines or newsletters. In other words, read a lot - don't get wrapped up in your own stuff, get out there and see what other people are doing.

The beauty of an ezine is that you have ability to try different things ... contests, ad swaps, discounts, coupons, HTML. Don't be afraid to try different things and see what works for your niche.