Continued from page 1
As a matter of interest, this article you are reading started out as an idea and my first headline was;
“How to use articles to get loads of free traffic”
How boring. There are so many similar headlines available already on net. Very few people would be interested and it would not matter how good my content was, it would just not get read by enough people.
Look at final headline I arrived at (above) and learn what I am trying to say here.
One word of caution; do not trick readers with a catchy headline and then fail to deliver. Make sure you can fully justify what you promise in your headline.
2) What do you want your readers to feel?
The next step is to write your article and before you do so, you will need to decide what it is you want your readers to feel after reading your article. Excitement is good objective to have although it is difficult to achieve. Still if you can manage it, it will show in your traffic by hundreds.
Curiosity is another strong human emotion to aim for with your article, and much easier to achieve most of time. If you can make you readers curious and hungry for more information, they will have no problem doing what you ask them to do in your resource box.
When writing most of my articles, I start out with all these objectives in mind as I focus on particular subject at hand. When I finish my first draft I usually know which emotion I will go for or emphasize on as an objective for article.
Christopher Kyalo is a writer/marketing expert who makes money online only by posting free articles. To read the second and final part of this valuable article please visit my blog at:- http://www.big-online-story.blogspot.com