6. Put ordering information on a coupon at flyer's bottom. Include ISBN number, Web site URL, and discount information.

7. Make it easy to buy. Say you accept credit cards, checks or money orders. Include your 800 number.

8. Give your buyers all ways to stay in touch with you-street address, e-mail, Web Site, local phone and fax number, and 800 number.

9. Carry at least 25 flyers with you in a folder. Give one to every person you meet. Remember "law of seven." After seven exposures, you have a buyer!

10. Use backside of flyer. Multiply buying results with more testimonials on back. Include a longer excerpt from your book.

Your flyer is an extension of your book, and one of least expensive ways to market with print. Print hundreds, even thousands so your book buying public can easily purchase your book.

One smart thing to do when advertising in a magazine for first time is to do a split run test. Think up two or three different headlines for your ad that you think will bring in responses. Ask magazine to split ads, meaning that one headline will go into half issues printed while other headline goes into rest. You can code responses with numbers, coupons, or a verbal phrase in order to find out which headline received most attention. The next time you run ad, you will know which headline works best.

Persistance is key. If you run your ad in a magazine once or twice, don't expect an influx of business. People will begin to recognize and trust your name more they see it. Try running ads over a longer perid of time. Many magazines have special deals where lengthier period of ad space you purchase cheaper ads become.

Tell your customer in ad to call or write or email for free information. Any time you get a response, you can send a motivating sales letter and brochure to them to really grab their attention.