5.) Clarity and simplicity. Keep your posts and blog entries clear and easy to understand. Remember, web is global and expressions, idioms and acronyms don't always translate. Sometimes a little explanation goes a long way.

6.) Keyword-rich. If goal of your blog is to increase your visibility, include related keywords in title of blog. Use title as a headline to attract interest. Each item post should have a title that will attract attention but still be relevant to post. The title should be no longer than 10-12 words.

7.) Quantity matters. In order to attract attention of search engines, you will need to develop content and substance. A headline or simple sentence is not going to generate interest of readers or help with search engine ranking. Be sure to archive old blog posts to develop a large portal of similarly-themed content.

8.) Frequency. If your blog content is updated frequently, search engines will tend to spider pages at regular intervals.

9.) Spell checking and proof-reading. It only takes a few extra moments and can save you from having to make embarrassing explanations. Remember that whatever you publish on Internet can be found and archived. Think carefully about what you post before doing so.

10.) RSS. RSS will increase your blog's reach. It is important that you include your blog's content in an RSS feed to increase readership and distribution.

Most weblog audiences are small, but with time and regular updates audiences grow. Bloggers may never have more than a few hundred readers, but people who return to regularly are generally interested in what you have to say.

About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and NotePage http://www.notepage.net a wireless text messaging software.

b. General Motors introduced Chevy Nova in South America, and company was apparently unaware that "no va,” translated in Spanish meant “it won't go,” or “it doesn’t run.”

c. In Taiwan, Pepsi introduced its tagline "Come alive with Pepsi Generation". In Chinese, slogan translated as "Pepsi will bring your ancestors back from dead."

Shapes, Sizes and Types

Iconic logos: Iconic logos, one of most common types, are represented by a single graphical element, icon or design which usually includes company name below or to side of icon, for example: Nike, AOL, Micheline. When considering iconic logos, it is important to make symbol fit any of geometrical shapes. The best shapes to use are symmetrical geometrical shapes. They can be placed almost anywhere and still show balance and are very easy to handle.

There is no obligation, however, as to kind of shape used, you can use any free form shape you want, but you have to be very careful with placement, so logo doesn't look like it is falling apart.

When selecting shape, you should consider how conservative and stable your company wishes to appear.

Logo Type: Logo types consist only of company name. A unique font or unique layout style can make a great logo, for example: Sony, Kellogg’s, Coca-Cola, IBM.

Illustrative: An illustrative logo consists of a unique design; usually representing company’s field of business. These logos are often very eye-catching, detailed and impressive. As a result of their detail and colors, illustrative logos are difficult to reproduce and therefore expensive.

Integrated: An integrated logo is combination of a logo type and illustrative logo. These logos are even more rare than illustrative logos because of their expense.

Less is More!

Everyone wants a cutting edge, high tech, ‘cool’ logo. Consider, however, that some of most successful logos are simple, and most importantly, easy to remember. Think of Nike, McDonalds, Pepsi, Coca-Cola. These are all very successful images that are, at same time, very simple. When creating your design, you can get into picky little details and it is important to take a step back, close your eyes and see if you can essentially sketch image in your head. If it is that memorable, then you know you are on right track. Remember that "less is more".

Colors

Keep in mind, when selecting colors for your logo, that your color scheme should be appropriate for your company. It is also useful to use pantone colors -universal colors which are used by professional print shops.

Colors often have a profound impact on viewers. Red and orange are said to produce excitation, red also tends to signify danger. Dark blue portrays comfort and relaxation, and yellow tends to create a feeling of irritation. If you are creating a logo design for a nursing home or a hospital, it may be a good idea to stay away from reds and bright yellows. Exceptions are always made though, such as McDonalds (which has both red and yellow in its logo!).

When choosing your color scheme, keep in mind personality you wish to express for your business. Do you want your company to portray a professional image? Try using black, silver, and other dark colors. Do you want your company to come across and fun, dynamic, and funky? If so, try using bright and vibrant colors. Be creative.

Important Points To Consider:

• A logo should: -Attract attention and leave an impression

-Create a look that in unique

-reflect personality of company

• Reproduction costs: The more detailed and colorful logo design, more difficult to reproduce, meaning a higher cost.

• The size: The prefect logo design will look great on a sign board as well as on a business card or a pen.

• Logo design companies are by dozen. Take your time, research different companies and designers and compare packages in order to select a logo design company suited to your needs.

• Check your competition. What designs, graphics, and colors do they use? Remember that you need to be competitive.

• Trademark your logo. If your logo is trademarked, this prevents competitors and other third parties from stealing it.

• And last but not least, when in doubt, K.I.S.S. (Keep It Simple Stupid).

Logo design is believed to be one of most difficult areas in graphic design. A logo is essentially at heart of a corporate identity. It is face of an organization! The right logo design can be one of your strongest marketing tools. It delivers message to public that a company is unique, credible and professional. Make it stylish. Make it elegant. Make it an impact.