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· Above all, ensure that however you look is congruent with how you want to come across – if your message is sober and serious, dress appropriately. Likewise, if your message is fun and frivolous you can probably leave navy suit at home. Some TV professionals reckon that wearing pastel colours can make you look younger, but you may not necessarily want to look younger, especially if you’re appearing in an expert role.
It’s worthwhile bearing these guidelines in mind any time you meet a member of media, even if it’s non-visual interview such as radio or print. How you look will still have an impact on how you are perceived, so make sure you give impression you intend to on all levels.
And in case you were wondering, it is true that television can make you look as if you’re a few pounds heavier than you are in real life. It’s all to do with fact that a TV picture is made up of a series of horizontal lines, and other technical reasons I won’t bore you with.
Suffice to say, when you meet people who regularly appear on TV, they often look much smaller and slimmer than you might expect – this is because many TV presenters (especially female ones) decide to keep as skinny as possible in order to look regular size on box.
Now, how you regard this is up to you. I’m not telling you this so you can all rush out and join Weight Watchers. It’s just something else about process to be aware of and take into consideration. You don’t have to look a particular way or be a particular weight to appear on TV, but it will help your over-all performance if you are happy in your own skin, whatever size that may be.
Joanne Mallon 2005
This is an extract from The Beginner's Guide to TV Interviews, ebook available from www.MediaLifeCoach.com
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Joanne Mallon is a former producer for all of the UK's leading TV channels including the BBC, ITV and GMTV. She has coached thousands of people through TV interviews, from novices to famous celebrities. She now helps women in the media achieve their potential and helps small businesses attract publicity. For your free media marketing ezine visit Joanne at www.MediaLifeCoach.com or email Joanne@medialifecoach.com