Continued from page 1
7. What to wear – avoid spots, stripes (including pinstripe shirts and suits) and small patterns – they make camera go squiffy (‘strobing’ to be precise). Also avoid all black and white.
8. Ensure that everything about you is congruent with message you are giving. If your message is sober, dress accordingly (leave Homer Simpson tie at home).
9. Remember that virtually everyone who ever appeared on television (including famous people) felt nervous beforehand. Nerves just show you that you’re part of human race. Use your nerves to create energy.
10. Use your appearance to give you most benefits. Tell your past, present and future clients all about it and if possible include a link to it on your website.
© Joanne Mallon 2005 – Extracted from The Beginner's Guide to TV Interviews – e-book available from www.MediaLifeCoach.com
Joanne Mallon was a producer for all of the UK's leading TV channels including the BBC, ITV and GMTV. She has coached thousands of people through TV interviews, from novices to famous celebrities. She now helps women in the media achieve their potential and helps businesses attract publicity. For your free media marketing ezine visit http://www.MediaLifeCoach.com or email Joanne@medialifecoach.com