# 5 You don't have a way of tracking leads or prospective customers when they visit your site. How can you do this? Track visitor information by providing prospects with a form to complete to request additional information, or to find out more about your products and services. The form allows you to request important details including name, address, phone, email address, budget, level of interest and so forth. You get more detailed information for follow up, and your prospective customer gets faster service because you have all of relevant information before you.

# 4 You've not had a lead off your web site for more then 24 hours.

Your web site should complement your traditional methods of business. Be sure to include your web site address on all of your print marketing, business cards, letterhead, shipping inserts and more. The more people who see your web site address more likely you are to get business from your site. If you are not getting leads from your web site, or inquiries by email it's time to rethink what you are doing.

# 3 You've NEVER sold one thing at your web site either directly or indirectly. If you've had your web site online for a year and not made one shiny nickle then you need to reassess what you are doing. You aren't doing something right. It could be your web site, perhaps it is not professionally designed. Or it could be your traffic, no traffic = no sales. Either of these factors can effect your sales.

# 2 Your web site address is of free variety and is so long that you have no hope of ever fitting it on your business cards. If this is you, get a domain address, they are cheap, easy to set up and give you instant credibility for your business. Free web site addresses make your business look fly by night, a domain address says "I'm a legitimate business because I've paid for an actual address for my business site."

and number one reason your site needs an overhaul....

#1 Your "last updated" time stamp reads March 19, 1996!

Replace dull copy with passionate testimonials, even for your ezine. Be sure to research and include everything that will make your home page sing. Check out site www.stopyourdivorce.com. Only one sales letter sold $300,000 in books this last year.

5. Check out all rest of your site. A good tweak before your guests arrive will bring you many more positive results. Check your headlines. Do they lead to a motivating story, rather than right to your products?

Check your offer. Did you include a freebonus report? Check your prices. Low cost isn't always best. Let your products reflect your professional status. Check your layout-- how you lead prospect to your order page. Check your ordering process. Will your orders come back with proper information on them? You may also want to test use of color, typestyle, and copy.

In fact, test everything you put out to your Web site visitor. Friends and associates can be your friendly sounding board.

6. Include a lot of content, and make it easy to reach. Your visitor should be able to click and receive your "gold" in seconds. At end of each free article your offer, include a link to your products, teleclasses, or services page. Each article may steer your visitor to a different place.

7. Don't worry about being high in search engines. Just create a user-friendly, easy to navigate, site with meaningful content and submit it manually to search engines. You can get a list of submission links at http://www.bytesworth.com/submit_urls.asp.

You don't need thousands of hits a day on your Web site. When you plan and test your Web site content, you will bring qualified, repeated buyers.