9. Readers can comment on your articles, which creates rapport and trust between you and your subscriber. Comments also add rich content to your site and again, helps your ranking in search engines.

10. The bottom line is this: using a blog can help you attract more visitors who become subscribers and then eventually become clients.

For an ezine publisher, a blog compliments and can significantly ease delivery of your ezine content. Essentially, like any web site, you have to promote it and encourage people to add your site to their RSS feed (that's another subject) or subscribe for updates through a subscription form.  That's why I put a subscribe form on my site – subscribers and get updates in anyway they want.  You still need to submit to search engines and directories to drive traffic.  If you already have an ezine subscriber database, my advice would be to post everything on blog and then send a weekly email, or whatever your normal publishing schedule is, informing your subscribers when new content is posted.

Marketing is done in a conversational way and via links on your blog.  Announcements can be posted on blog and to one's list.  I see blog and ezine database as complimentary...working together to increase your exposure and make it easier for people to get your information and build relationships.

4. Independence. Self-published authors are usually people with confidence in their message. Many have already developed a following by giving talks and seminars in areas where they live and work. Experts know when they have a powerful personal message—they don’t need a publisher’s approval to pump themselves up. Such authors, many of whom are already seasoned professionals, self-publish their books because they love being in driver’s seat of their book project. Rather than gamble that a big corporation will treat their book with respect it deserves, such an author takes publishing reins to ensure that her message reaches widest possible audience. No one cares more about your book than you do.

5. Power of Belief. The power of belief in our words is what makes promises good and turns dreams into reality. Authors who self-publish their books believe deeply that others will benefit from reading what they have to say. They have unshakable conviction. Such authors often tell me, “I had to write this book. I just have to get it out there!” Deep belief is selfless power that drives all true service and makes a difference in world. Authors with a strong sense of purpose know that they can make their books succeed. They don't want to wait around for a publishing house to “accept” their work. Aware that time is precious, such authors create their own publishing opportunities. They get behind their own message. They launch a campaign fueled with belief in creative power of intention. A good publishing consultant and editorial coach knows that best way to make your book a true success is to create and market a message that you will both be proud of for years to come. Creating uplifting books is a passion. Make it yours, and every one of your books sold will be a vote of confidence in yourself and rest of humanity!

Copyright ©2004 Ceci Miller