Top 10 Mistakes Entrepreneurs Make Before They Even Start

Written by Cherilyn Lester


Continued from page 1

Mistake # 6 : Wow! A carpenter who went to John B. Doe Carpentry Academy! Is that what your customers say? Most likely, they won’t even think that. Most customers think “Wow! Look at his work. It is just what I need.” And that is what you want your customers to think. Don’t promote yourself, promote your solutions. Everyone who comes to your website has a problem they need solved. If you figure out that problem, and can tell them how to solve it using your website, you have just hit a marketing gold-mine.

Mistake # 7 : What is a carpenter doing at a grocery store? And why is he handing out fliers anyway? If you do hand out fliers, do it where it counts. A carpenter should hand out fliers at a lumber yard or furniture store. Even a department store that sells nails would be a better location for a carpenter when handing out fliers. Think about it.

Mistake # 8 : This is probablyrepparttar biggest mistake. You stopped marketing. Even if you do exactlyrepparttar 137610 opposite of everything you have read so far, if you keep doing it you are bound to get at least minimal results. If you stop when you run out of new ideas, you probably won’t get much. The key to marketing is repetition. Make sure people think of your name when they have a problem. If they have only seen your name once, but your competitor just sent them a third flier, your competitor will get their business. We’ve all heard that it takes more than once for a customer to buy, and it has never been more true. Withrepparttar 137611 information available to your customers today, you want your name to be in front of them as much as possible.

Mistake # 9 : When nothing happened, you didn’t try again. Nothing says failure like someone who quits. Motivate yourself! Get up inrepparttar 137612 morning and say “I’m going to get hits to my website.” Or “I’m going to get a client this week!” If you build it, but nobody knows its there, nobody is going to come. You have to try, make mistakes, learn, and try again. If you try, make a mistake, and give up, you will never berepparttar 137613 success you know you can be.

Mistake # 10 : You assumed that what everyone else does will work for you. WRONG! What everyone else does took them a long time to figure out, and they have been tweaking it all that time to make it work right for them. If you copy part, but not all, of what they do, you will never getrepparttar 137614 same results. People strive for individuality, and business should too. If you copy your competitor in every aspect, your prospects might as well flip a coin. Do you want 50% ofrepparttar 137615 business you could be getting? No, you want it all!

The bottom line is to stay motivated. Starting a business is one ofrepparttar 137616 hardest things anyone can ever do. The uncertainty,repparttar 137617 lack of a support structure,repparttar 137618 complete and total disregard of your typical safety zone. It is all part of starting a business. Butrepparttar 137619 rewards are far greater thanrepparttar 137620 sacrifices. And inrepparttar 137621 end, when you are financially secure, and independent fromrepparttar 137622 corporate world, it will be more gratifying than you could have ever dreamed.

Cherilyn R. Lester is an entrepreneur in her own right, and the proprietor of Novus Life


Top 10 Mistakes Entrepreneurs Make Before They Even Start

Written by Cherilyn R. Lester


Continued from page 1
Mistake # 6 : Wow! A carpenter who went to John B. Doe Carpentry Academy! Is that what your customers say? Most likely, they won’t even think that. Most customers think “Wow! Look at his work. It is just what I need.” And that is what you want your customers to think. Don’t promote yourself, promote your solutions. Everyone who comes to your website has a problem they need solved. If you figure out that problem, and can tell them how to solve it using your website, you have just hit a marketing gold-mine. Mistake # 7 : What is a carpenter doing at a grocery store? And why is he handing out fliers anyway? If you do hand out fliers, do it where it counts. A carpenter should hand out fliers at a lumber yard or furniture store. Even a department store that sells nails would be a better location for a carpenter when handing out fliers. Think about it. Mistake # 8 : This is probablyrepparttar biggest mistake. You stopped marketing. Even if you do exactlyrepparttar 137609 opposite of everything you have read so far, if you keep doing it you are bound to get at least minimal results. If you stop when you run out of new ideas, you probably won’t get much. The key to marketing is repetition. Make sure people think of your name when they have a problem. If they have only seen your name once, but your competitor just sent them a third flier, your competitor will get their business. We’ve all heard that it takes more than once for a customer to buy, and it has never been more true. Withrepparttar 137610 information available to your customers today, you want your name to be in front of them as much as possible. Mistake # 9 : When nothing happened, you didn’t try again. Nothing says failure like someone who quits. Motivate yourself! Get up inrepparttar 137611 morning and say “I’m going to get hits to my website.” Or “I’m going to get a client this week!” If you build it, but nobody knows its there, nobody is going to come. You have to try, make mistakes, learn, and try again. If you try, make a mistake, and give up, you will never berepparttar 137612 success you know you can be. Mistake # 10 : You assumed that what everyone else does will work for you. WRONG! What everyone else does took them a long time to figure out, and they have been tweaking it all that time to make it work right for them. If you copy part, but not all, of what they do, you will never getrepparttar 137613 same results. People strive for individuality, and business should too. If you copy your competitor in every aspect, your prospects might as well flip a coin. Do you want 50% ofrepparttar 137614 business you could be getting? No, you want it all!

The bottom line is to stay motivated. Starting a business is one ofrepparttar 137615 hardest things anyone can ever do. The uncertainty,repparttar 137616 lack of a support structure,repparttar 137617 complete and total disregard of your typical safety zone. It is all part of starting a business. Butrepparttar 137618 rewards are far greater thanrepparttar 137619 sacrifices. And inrepparttar 137620 end, when you are financially secure, and independent fromrepparttar 137621 corporate world, it will be more gratifying than you could have ever dreamed.

Cherilyn R. Lester is an entrepreneur in her own right, and the proprietor of Novus Life & Career Coaching. Novus specializes in coaching entrepreneurs, helping them to grow their business without everything else taking a back seat in the process. You can visit her at http://novuslife.cjb.net or call 206-20-COACH to schedule a complimentary session and see just what Novus can do for you.


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