Top 10 Mistakes Entrepreneurs Make Before They Even Start

Written by Cherilyn R. Lester


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Mistake # 6 : Wow! A carpenter who went to John B. Doe Carpentry Academy! Is that what your customers say? Most likely, they won’t even think that. Most customers think “Wow! Look at his work. It is just what I need.” And that is what you want your customers to think. Don’t promote yourself, promote your solutions. Everyone who comes to your website has a problem they need solved. If you figure out that problem, and can tell them how to solve it using your website, you have just hit a marketing gold-mine. Mistake # 7 : What is a carpenter doing at a grocery store? And why is he handing out fliers anyway? If you do hand out fliers, do it where it counts. A carpenter should hand out fliers at a lumber yard or furniture store. Even a department store that sells nails would be a better location for a carpenter when handing out fliers. Think about it. Mistake # 8 : This is probablyrepparttar biggest mistake. You stopped marketing. Even if you do exactlyrepparttar 137609 opposite of everything you have read so far, if you keep doing it you are bound to get at least minimal results. If you stop when you run out of new ideas, you probably won’t get much. The key to marketing is repetition. Make sure people think of your name when they have a problem. If they have only seen your name once, but your competitor just sent them a third flier, your competitor will get their business. We’ve all heard that it takes more than once for a customer to buy, and it has never been more true. Withrepparttar 137610 information available to your customers today, you want your name to be in front of them as much as possible. Mistake # 9 : When nothing happened, you didn’t try again. Nothing says failure like someone who quits. Motivate yourself! Get up inrepparttar 137611 morning and say “I’m going to get hits to my website.” Or “I’m going to get a client this week!” If you build it, but nobody knows its there, nobody is going to come. You have to try, make mistakes, learn, and try again. If you try, make a mistake, and give up, you will never berepparttar 137612 success you know you can be. Mistake # 10 : You assumed that what everyone else does will work for you. WRONG! What everyone else does took them a long time to figure out, and they have been tweaking it all that time to make it work right for them. If you copy part, but not all, of what they do, you will never getrepparttar 137613 same results. People strive for individuality, and business should too. If you copy your competitor in every aspect, your prospects might as well flip a coin. Do you want 50% ofrepparttar 137614 business you could be getting? No, you want it all!

The bottom line is to stay motivated. Starting a business is one ofrepparttar 137615 hardest things anyone can ever do. The uncertainty,repparttar 137616 lack of a support structure,repparttar 137617 complete and total disregard of your typical safety zone. It is all part of starting a business. Butrepparttar 137618 rewards are far greater thanrepparttar 137619 sacrifices. And inrepparttar 137620 end, when you are financially secure, and independent fromrepparttar 137621 corporate world, it will be more gratifying than you could have ever dreamed.

Cherilyn R. Lester is an entrepreneur in her own right, and the proprietor of Novus Life & Career Coaching. Novus specializes in coaching entrepreneurs, helping them to grow their business without everything else taking a back seat in the process. You can visit her at http://novuslife.cjb.net or call 206-20-COACH to schedule a complimentary session and see just what Novus can do for you.


Meetings, Bloody Meetings

Written by Marilyn Manning, Ph.D.


Continued from page 1

Top talent stays with organizations because they believe there are chances for professional growth and challenge. We could invest more time planning for these opportunities. High achievers want to be in contact and dialog withrepparttar colleagues they respect. Well-run meetings is one way to bringrepparttar 137544 best minds together.

Be careful that your meetings are not just information exchanges. Use them for creative thinking and problem solving. Quality won’t happen accidentally. You need a plan.

You might tryrepparttar 137545 following activity. Ask each person to write downrepparttar 137546 biggest challenge they are facing along withrepparttar 137547 biggest obstacles to resolve that issue. Next, ask people to discuss their issues in pairs. Then have each person describe his or her partner’s issue torepparttar 137548 large group. The group can then work as a team to identify some actions and mutually agreed upon solutions.

Handling conflicts skillfully builds morale

Address any conflicts that are impacting morale and productivity. Unresolved conflicts often lead to very unproductive meetings. As a leader or meeting facilitator, you need to find ways to confront and resolve issues as they arise. Try some of these strategies:

Dominating behavior:

Direct responses torepparttar 137549 entire group; Give eye contact to others. Ask for others’ questions.

Side conversations:

Physically move toward talkers. Ask “Was there something you needed?”

Arguing behavior: Agree thatrepparttar 137550 issue is interesting but “We must move on inrepparttar 137551 interest of time. Other questions?”

Tangents:Summarize what they said and ask for questions from others. Reduce eye contact to offender. Joking: Show a sense of humor or smile, then re-focus.

Irrelevant questions:

“I think that’s interesting, but I’d like to focus on ___”.

Besides professional growth, probably nothing motivates more than positive recognition for one’s achievements and contributions. Generous recognition setsrepparttar 137552 tone in any environment. It reinforcesrepparttar 137553 cultural values and evenrepparttar 137554 purpose ofrepparttar 137555 organization and its services. Take advantages of every meeting by recognizing successes. Don’t you often find yourself spending more time correcting faults, mistakes, and problems than you take to acknowledge other’s positive actions and behaviors. Studies show that people want more meaning in their work. They want a better quality of life, so find out what they need to enhancerepparttar 137556 quality of their work environment.

Catch them doing something right. Then catch them again and again and again.

About the Author: Dr. Marilyn Manning CSP, CMC facilitates meetings, retreats, projects, and strategic planning. M@MManning.com / Website: www.MManning.com 945 Mt. View Ave, Mt. View CA 94040 / Phone (650) 965-3663 /Fax (650) 965-3668


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