Today's Entrepreneur - Promoting Your BusinessWritten by ReGina Crawford-Martin
Continued from page 1
Two: Cold Calls to prospective clients/customers. The nature of your business will determine if and how to make cold calls to potential clients/customers. This type of promotion works best with a service oriented business. If you are in a service oriented business, you can investigate businesses/individuals in your area to see if they currently utilize type of service you are offering. If they are utilizing same type of service with another company, then you investigate that company and compare its services to yours in an effort to find out if you can offer potential client/customer more services at same price, or same services at a reduced price. Present your findings, including a chart outlining differences, to potential client/customer. Everyone loves feeling they are getting most for their dollar. If they are not utilizing type of service that you offer, then you put together a proposal outlining how they will save time, materials, or cost by utilizing your services. Again, everyone loves to feel they are getting most for their dollar. Three: Distribution of Announcements/Advertising. The old fashion flyer/door hanger/postcard, and today pop-up, on-line banner, or e-mail. The key to successful promotion in this fashion is to make announcement eye-catching without being overwhelming, informational but not read like a book, and simple but not boring. Here to, nature of your business will determine type of announcement you create, and how you distribute them. If you are a clown you donít want your announcements to be created in black and white. If youíre offering an exclusive type of service, you donít want to distribute your announcements at local swimming pool.
All three of these promotional techniques can work effectively for any business as long as you keep in forefront of your mind type of product/service you offer, and type of client/customer you are trying to attract. For more detailed information contact G Styl Productions Incorporated at Prod@GStyl.com.
ReGina Crawford was born and raised in Wheeling, West Virginia. ReGina graduated from Central State University, Wilberforce, Ohio in 1990 with a degree in Computer Science. ReGina serves as the 1st Vice President of Women Entrepreneurs of America, Inc., and is also the owner and president of a home-based business Ė G Styl Productions Incorporated. She is also a contributing columnist to the Call and Post with a weekly column titled DNA Level C.
How I wrote an e-book and started earning $6,000/mo.Written by Noelani Rodriguez
Continued from page 1
I dreamed of a day when I would be able to sell e-books automatically on my site, charging credit cards and e-mailing books all in one seamless process. At time there were some electronic services that would do this for $1500 a month or more. I deemed this too expensive but eventually my vision came true: Paypal was born.
Paypal was a dream--I was able to sign up with no money down and Paypal would accept and process all credit cards and checks automatically. A couple of years later Google Adwords was born, and I was able to market online to all users of Google search engine, a huge audience with a good income. Now, my significant other with two jobs laments to friends: "she gets up at 10am, logs on, makes a bank deposit, then gets back into bed at 10:45". More than a few people in my life have noticed that I seem to be doing well and have loads of time for leisure activity. I am and I do. And it's all because of that phenomenal invention called e-book.
I've written 10 e-books and I am coming up with more titles all time. My one piece of wisdom to impart: coming up with a winning ebook is kind of like playing "Berry Gordy"--you learn to recognize "hits". When you get an idea and it gives you gooseflesh, that's one. Copyright it, write it and market it online. If you want any advice on how to do that, I wrote an e-book "Paycheck in 30 Minutes " that talks about steps to getting your e-book sold.
Sure I plug my e-books from time to time, but mostly I'm out with my boxer dog in dog park, or riding down freeway in RV to visit an out-of-state friend. If you see a woman with a boxer dog in an RV with Oregon plates, wave. It's probably me.
_________________ Noelani Rodriguez is the author of "Paycheck in 30 Minutes". She has hung up her "monkey suit" for good and is now an E-Book Publisher, Consultant, Musician and Loaf.