Today's Copywriting Classics Quick Tip answers the question "What is advertising?"

Written by Bret Ridgway

Continued from page 1

Aren't there any other matters to consider in deciding whether to incorporate or not?

Higher administration costs to comply with company law, payroll and bookkeeping is one factor. Another issue is pension planning. Extracting profits out ofrepparttar company as dividends rather than salary means that there will be no "net relevant earnings" and therefore pension contributions can't be made. Butrepparttar 101017 advent of stakeholder pension plans has meant that contributions up to œ3,600 per year can be made withoutrepparttar 101018 need for any earnings. If a person does not wish to transfer funds in existing plans into stakeholder because of high charges, there is a way out:repparttar 101019 best net relevant earnings (i.e. salary) in five consecutive years can be used for making contributions forrepparttar 101020 next five years, even if there were no salaries inrepparttar 101021 remainder four years. It is comforting to know that entitlement to basic state pension is not affected by taking a salary fromrepparttar 101022 company atrepparttar 101023 level of a person's personal allowances i.e. œ4,615.

Furthermore, an individual may decide not to bother with pension plans and instead invest in ISA. Often, these can be more efficient than pensions but that's besiderepparttar 101024 scope of this article. If that option is taken, no salary is necessary.

Another factor is business motoring. It might be tax advantageous for an unincorporated business that owns many cars not to incorporate because if these cars have some private use there will be benefits in kind taxed onrepparttar 101025 users. These are generally higher thanrepparttar 101026 straight apportionment between private and business for all car running costs inrepparttar 101027 case of sole traders.

The conclusion is that there can be considerable tax savings waitingrepparttar 101028 sole trader who decides to go downrepparttar 101029 road to incorporation. But, one needs to proceed with caution and careful planning. And don't forgetrepparttar 101030 biggest advantage of incorporation, which is Protection from Personal Liability. Incorporating is one ofrepparttar 101031 best ways to protect a business owner from personal liability. Shareholders of a company are generally not liable forrepparttar 101032 obligations ofrepparttar 101033 company. Creditors of a company may seek payment from its assets, but notrepparttar 101034 assets ofrepparttar 101035 shareholders. This means that business owners may engage in business without risking their homes or other personal property.

Thank you for takingrepparttar 101036 time to read this Article. I hope you've found it useful. If you have, please drop me an email and let me know what you think.

You can email me at...

Alternatively, you can visit our website at and read a series of other full length articles that presentrepparttar 101037 complete picture on a variety of interesting topics.

If you would like to know how to save tax and make sure that more of your hard earned cash stays with you to expand your business and increase your profits, we have a Free Special Report addressed to small businesses either starting up or already in business. This Exclusive Free Special Report is available automatically when you subscribe to our regular series of Free Newsletters on finance advice and tax planning by visiting our subscription area on our website It is complied from real life situations dealing with small business tax affairs for over 10 years and it is loaded with down-to-earth advice and practical, understandable examples.

LEGAL NOTICE Whilst every care has been taken inrepparttar 101038 preparation of this article,repparttar 101039 author cannot accept responsibility for any errors or omissions. Proper professional advice should be taken at all times.

We retain copyright forrepparttar 101040 contents of this article. Any unauthorized copying or onward distributions are prohibited without our consent.

The Copywriting Classics Quick Tip is written by Bret Ridgway. To subscribe send a blank email to Portions of this issue are excerpted from the Claude Hopkins' book My Life in Advertising/Scientific Advertising.

"Headlines That Sell!"

Written by A.T.Rendon

Continued from page 1

Plain-Jane headlines will NOT give yourepparttar results you seek.

When you drive downrepparttar 101016 street, what type of business catches your eye?

Perhaps it isrepparttar 101017 one with colorful balloons, or a waving gorilla or flashy clown. How aboutrepparttar 101018 car wash and gas station that had girls in bikinis? Would that get your attention?

That type of gimmick has little to do withrepparttar 101019 business but they do attract attention.

And, online, either you get noticed or you will be deleted.

Your business must communicate effectively. Your advertising should be in simple and easy to read and make use of sentences, using short words with a headline that is ATTRACTIVE.

The headline of your ad isrepparttar 101020 KEY element.

And, although it should be attractive or attention getting, you should never compromise your integrity with misleading ad copy.

When you consider allrepparttar 101021 different media types attempting to capture our attention each day, it is understandable why only a few ads will get noticed and still fewer will actually sell a product or service.

A wild and crazy headline might make allrepparttar 101022 difference you need to make that sale.

A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter & receive FREE online access to our Password Protected "FREE Submit To Over 2.7 MILLION FREE Ad Sites!" Visit us at:

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