To Sell to a Woman, You Must Understand the Woman

Written by Lisa Lake

Continued from page 1

* A womanís work day does not start at nine and end at five. Many women finishrepparttar traditional work day with family, shopping and household responsibilities still ahead of them. In womenís complicated lives, they are often too busy to respond to products that are overly complicated, or advertising that requires too much time and attention. In short, simplify, simplify, simplify.

* Be realistic in your advertising. Women are too smart to fall for advertising that features a mother of three who looks like a supermodel. They are too smart to watch teenage girls with porcelain smooth skin complain about how bad their acne is. Donít try to fool them. They are onto you.

* If all else fails, ASK A WOMAN! If you want to know how to make your product more visually appealing, ask a woman. If you want to know if your advertising makes offensive generalizations, ask a woman. Contrary to popular belief, women do know what they want. If you want to know too, ask them.

Lisa Lake has created a list of top promotional methods on her Lisa also writes ad copy that sells for DrNunley's Reach her at or 801-328-9006.

Hardcore Sales Vs. The Relationship Part III: Tips and Techniques For Relationship Selling!

Written by Wild Bill Montgomery

Continued from page 1

A sure fire way to know if their is something wrong with your relationship selling approach is to examinerepparttar relationship you have with current clients. Wasrepparttar 127425 relationshiprepparttar 127426 same before they became your client as it was after? Did you then lack confidence that you now exhibit (afterwards), while showing them you really are as good as you said your were? You are probably losing customers from exhibiting that lack of confidence going in. Perhaps you'rerepparttar 127427 opposite, you're actually more confident withrepparttar 127428 sell, than you are withrepparttar 127429 service or product. In that case, I would have to say it's time to change products. Nevertheless, confidence isrepparttar 127430 key note here. Your listener must know you are confident enough to introduce it, for them to be confident enough to buy it.

I'm one of those rare breed who sometimes enjoy listening to telemarketers and insurance agents (to a point). Not for any sales tips I can use, but for any bad habits I may still unwittingly be using. When it comes to Hard Sales, these guys are like dinosaurs. If any part of their sales pitch starts to sound familiar, stop and re-examine your Relationship Selling. Point being; Be sure that those annoying little sales pitches don't ring a bell with your own approach. Sometimes it can be downright hard not to come off sounding like a salesman.

All kinds of things can build or destroy a good relationship. This is whererepparttar 127431 word "Alignment" comes in. You must align yourself with your prospective client. If your prospective client is a frat house and you're inrepparttar 127432 DJ business, you would hardly show up in a suit and tie, unless of course you want these boys to eat you alive. Onrepparttar 127433 other hand you don't want to meetrepparttar 127434 president of an accounting firm wearing sandals and a tie-dye tee shirt either. But it goes much farther than appearance. It's in your language, your mannerisms andrepparttar 127435 way you move. Everything about you should align with what your client needs to see and hear.

Most relationships in your life are built without a second thought. It's simple action-reaction. Two strangers meet. One says "good morning" (action),repparttar 127436 other responds "good morning to you" (reaction). Soon you're talking about what you do for a living and so on. A simple, subconscious event. Action-Reaction starts a relationship, but planned action-response relationships often require research and planning. You want to leadrepparttar 127437 conversation in a certain direction, so you knowrepparttar 127438 response to their reaction to cuerepparttar 127439 next reaction-response. Remember, you're a guide. Leadrepparttar 127440 conversation inrepparttar 127441 direction you want, without using sales pitches, buzz words or mentioning products or services. The trick is to lead them torepparttar 127442 point of asking you what you want to tell them.

There is only so much I can get across in this article, but throughout this series of three articles I have been recommending a book by Rick Beneteau. If you would like to learn more on "Relationship Selling" & "Personal Branding", I strongly urge you to read his Powerful new book that puts YOU onrepparttar 127443 fast track to becoming an Internet Celebrity. Not only does Rick teach you step- by-step how he did it; he also asked many ofrepparttar 127444 top Internet personalities to share their success secrets with you. If you're at all serious about achieving success onrepparttar 127445 Internet, you need to start Branding YOU and Breakingrepparttar 127446 Bank! Do yourself a favor. Check It Out at:

Wild Bill Montgomery Home of the "InfoZone" Business and Marketing Article Archives

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