Examples of such PPC's are; Overture, Google, 7 search, and many more. All you have to do is type in PAY PER CLICK in google or any search engine and you will have loads to choose from. Remember, and this is important, to think same way as your market when selecting keywords. They are more likely to type in a few words than many and it is not a safe assumption that majority are even good typists. In fact, they don't have to be, if you make it as simple as possible.

The bids that you have to beat are displayed for you so you can easily estimate how much you will be charged per click. This is not a credit system and you may have to load your account with particular engine with money. Your clicks will then be deducted from this agreed amount, so you will get a hit to your site, assuming that word or combination of words that you selected, are reasonably likely to be typed in. Sadly though, it doesn't guarantee a sale.

In conclusion, PPC's are not too difficult to master and are a good return of investment.

Highs and lows were something that I began to notice when I first started a home based business. I have many years of top level management experience in “traditional” corporations and have experienced lots of business cycles (corporate “ups and downs”), but natural “ups and downs” that occur in a home business (particularly in early stages) can be emotionally brutal if you don’t prepare yourself in advance for fact that it is a basic law of nature…it will be a rocky road until you have spent enough time and effort to build your business to a level that sort of smoothes out peaks and valleys.

The impact of high and lows you will probably experience in developing your home based business is amplified by fact that you are now in business on your own You are boss and get to make all decisions, but you are also on your own in dealing with frustrations that will occur along way while you are developing your business.