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Examples of such PPC's are; Overture, Google, 7 search, and many more. All you have to do is type in PAY PER CLICK in google or any search engine and you will have loads to choose from. Remember, and this is important, to think same way as your market when selecting keywords. They are more likely to type in a few words than many and it is not a safe assumption that majority are even good typists. In fact, they don't have to be, if you make it as simple as possible.
The bids that you have to beat are displayed for you so you can easily estimate how much you will be charged per click. This is not a credit system and you may have to load your account with particular engine with money. Your clicks will then be deducted from this agreed amount, so you will get a hit to your site, assuming that word or combination of words that you selected, are reasonably likely to be typed in. Sadly though, it doesn't guarantee a sale.
In conclusion, PPC's are not too difficult to master and are a good return of investment.
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