To Open or Not to Open a Major Franchise Business

Written by Ronya Banks


Continued from page 1

Well known, established franchises typically have a National Advertising campaign in place that provides TV, radio, and printed material advertising. This way, you don’t have to spend a lot of your own money locally advertising your business.

6.(Con) Loss of promotion/advertising freedom.

Great national advertising promotions are typically accompanied by blanket: “You will promote this product or service during this campaign” ruling. Hopefully, their advertising campaigns will make sense, won’t cost you too much money, and bring in more business. Sometimes it works and sometimes it doesn’t.

7.(Pro) Name recognition.

Who has not heard of Baskin Robbins, Subway or GNC? If you haven’t, you’ve been living in a cave. Franchises typically have wonderful name recognition benefits to them. In other words, people will actively seek out a particular franchise wherever they go.

8.(Con) Customer holds other franchise experiences against YOU.

If a customer has had a bad experience at one franchise location, he tends to hold all ofrepparttar other franchise owners responsible for that one bad experience somewhere else. In other words, I’ll never go to another Subway because I didn’t likerepparttar 104146 meatball sub I got at Joe Blow’s location.

9.(Pro) Potential for higher sales.

Withrepparttar 104147 national advertising campaigns and name recognition, your franchise business has a better potential for much higher sales than a similar business with a no-name, no experience rating history.

10.(Con) Handing over a percentage of your sales to “Big Daddy”.

Yeah, higher sales! But ouch, you have to hand a large bulk of your sales over to “Big Daddy”. For every dollar you earn, your franchise fee rips away anywhere from .04¢ to .25¢. Pull your wallet out and hand it over to “Big Daddy”.

As with any situation in life, there are resulting pros and cons. Simply studyrepparttar 104148 nature ofrepparttar 104149 franchises completely and talk to other franchise owners to get a feel of whether you will want to purchase that particular franchise. If it’s a good fit, go for it!

Good luck and good business!

As a Mind Power Leadership coach, trainer, and speaker, Ronya Banks has helped others become leaders and business owners since 1992. Frequently featured in radio, magazine and newspaper articles and interviews, Ronya helps you find the great leader within by accessing the natural power of your minds. Discover more of Ronya’s proven leadership success secrets by subscribing to her Mind Power Leadership ezine newsletter at: http://www.livinginaction.com/newsletter.cfm.


Five "How to be a Better Speaker" Articles

Written by Sandra Schrift


Continued from page 1

***************

Three: How to Prepare Your Speech Part 2

Description: Move from any “woulda, coulda, shoulda” thinking. Don’t wait forrepparttar perfect time – just DO IT! Remember, there is no right time to begin writing your speech or begin your speaking career.

Article URL: http://www.schrift.com/article_7_prepare_speech_part_2.htm Article Autoresponder: article-008@schrift.com

***************

Four: The Ten Habits of Highly Effective Speakers

Description: Successful speakers do not do allrepparttar 104145 right things allrepparttar 104146 time. They often take risks and risk bombing. But all top speakers take daily action, to move towards their goals with many adjustments. Here are ten ways to be a highly effective speaker.

Article URL: http://www.schrift.com/article_ Article Autoresponder: article-002@schrift.com

***************

Five: Ten Fatal Flaws Frequently Found fromrepparttar 104147 Podium

Description: The effectiveness of a talk is whetherrepparttar 104148 audience enjoyed it and found it useful. Didrepparttar 104149 talk influence their behavior positively and productively once they returned to their jobs? Check this article for a top ten list on fatal flaws fromrepparttar 104150 podium.

Article URL: http://www.schrift.com/flaws.htm Article Autoresponder: article-003@schrift.com

Sandra Schrift 13 year speaker bureau owner and now career coach to emerging and veteran public speakers who want to "grow" a profitable speaking business. I also work with business professionals and organizations who want to master their presentations. Get more speaking skills at our "Summer Sizzle" webpage: http://www.schrift.com/summer_sizzle.htm Join my free bi-weekly Monday Morning Mindfulness ezine http://www.schrift.com/monday.htm


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use