To Meta Tag or not to Meta Tag

Written by Dave Felts


Continued from page 1

They haven't taken an official position in their Webmaster Help section, butrepparttar general consensus seems to be that MSN does place some value on these tags.

Yahoo

I couldn't find anything "official" butrepparttar 150747 consensus seems to be that Yahoo uses them, especiallyrepparttar 150748 description tag.

Google

The industry opinion is that Google doesn't bother with meta keywords at all, and that it MIGHT give some credibility to meta description. However, while good meta tags probably won't help in Google, bad ones can hurt. If Google sees words inrepparttar 150749 meta description and keywords that it doesn't find onrepparttar 150750 page, that can have a negative affect.

The Bottom Line

Better to have it and not need it, than need it and not have it!

Dave is a full-time Search Engine Marketing Manager. He also runs SyteSurge, a web site dedicated to search engine optimization and search engine marketing.


Search Engine Optimization is not Marketing

Written by Dave Felts


Continued from page 1

SEO is not marketing! SEO is building a site so that it's easily found, crawled, indexed and ranked byrepparttar search engines. You don't see results in a week, or even a month. You can't directly calculate a return on investment.

If you're thinking about SEO, do a baseline analysis of your traffic to determine:

1. The average number of unique visitors per day overrepparttar 150746 last three months

2. The average number of page views per day overrepparttar 150747 last three months

3. Your position inrepparttar 150748 organic results for they key terms you want to target in Google, Yahoo, and MSN

Now do your SEO, wait 6 months, and repeatrepparttar 150749 above. Ifrepparttar 150750 results arerepparttar 150751 same, or only a little bit above where they were, then your SEO wasn't effective. But if there's a significant difference, and you've got a good deal more traffic than you did before, it probably was.<

Dave is a full-time Search Engine Marketing Manager. He also runs SyteSurge, a web site dedicated to search engine optimization and Internet marketing.


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