3. Get Real! Use real-life examples in your copy. Reach your customers on their level by identifying with them. Instead of something like, “You can get more organized and stay that way” say “You’ll be able to find your keys in 5 minutes or less and never again wonder if you or your spouse is supposed to pick up kids today.”

4. Get emotional! Most buying decisions are emotional. Your ad copy should be, too! Bring out their frustration, their anger, their greed. Whatever situation calls for, use those emotions in your copy. Example: “After you throw plunger across room and SCREAM… call ABC Plumbing.”

5. Benefits, benefits, benefits. I know you’ve heard it 1,000 times, but you simply must fill your copy with benefits. Always answer question, “What’s in it for me?”

6. Show them they’ll get results. Tell your customers what life will be like AFTER your product or service solves all their problems. By showing them that they will get their desired end result, you make a very persuasive argument for your product.

7. Be their friend. Let your copy portray you as “easy-to-like”. Show your customer that you’re their friend who is willing and able to help instead of just another business who wants them to buy.

When you put focus on people with money… people who keep your business up and going, you can work wonders with your copy. You’ll see your sales improve if you just quit selling!

Most buying decisions are emotional. Your ad copy should be, too! Karon is Owner and President of KT & Associates who offers targeted copywriting, copy editing & ezine article services. Subscribe to KT & Associates' Ezine "Business Essentials" at join-businessessentials@lyris1.listenvoy.com or visit Karon’s site at http://www.ktamarketing.com.

The principle though that I learned, from all of this, is this:

Find a winner, learn his or her winning ways, put them into practice and YOU WILL EVENTUALLY WIN.

DUPLICATE A WINNER'S WAYS & GET READY TO WIN

Why try to reinvent wheel? If someone has great products then hook up with them and promote theirs. If someone has a winning business plan, become affiliated with them and apply same principles that they're using. Spend time in company of winners, whether it be in sport, health or even in spiritual matters.

Duplicate what is already working. As you go, your own unique personality will entwine with it. But important thing is that YOU WILL WIN.

Identify your PASSION. Find someone who is just as passionate, while at same time is reaping success that you desire for yourself. Then COPY THEM.

Motivational Memo for Week: The guy who first invented round wheel got his idea from BIG guy who created round World. Go ahead and DUPLICATE! Copyright - Right to Copy!

You can do it!

Peter Sinclair http://www.motivationalmemo.com '...where Quality Motivational Content is Paramount!'

Copyright: Peter Sinclair, 2001

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