Titles that tend to sell well for tips booklets include:

How to.......and..... 101 Ways to ........ ..... Tips for ........... 25 Secrets of Successful............. 7 Steps to................. Discover 7 Essential Elements that Guarantee ......... How to Make Your ................. Dreams Come True How to Turn ....................... into ......... 25 Tips for Mastering Art of ........... 101 Ways to Get More from Your ....... 25 No-Fail Strategies for ........... What your .......... isn't telling you 25 Ways to Keep Your ........... Dreams Alive 25 Tips to Jump-Start Your ......... 10 Ways to Jump-Start Your ....... 25 Questions You Must Ask When You're ...........

When a certain number of tips are specified by title ensure that stated number of tips, or more, are included.

Four more titles that sell well for any booklet, book or article include:

The Complete Guide to ............. Your Must Know Guide to .......... ........... and Grow Rich Mastering Art of.........

Next time you are in a bookstore or at library look at what titles appeal to you, and why, then compile your own list of generic titles you can use.

3. Outline first. Then arrange your topics in a logical order. This reduces need for transition sentences.

4. Limit examples and anecdotes to one per topic.

5. Compress fluff. Don't use "in not-too-distant future" when "soon" will work.

6. If your topic contains do's and don't's, leave out one or other. Instead of "rather than doing 'X', it is better to do 'Y'", simply write "Do 'Y'".

7. Make friends with your dictionary and thesaurus. Replace adjectives and adverbs with active verbs and nouns. "Very, very large" might become "gargantuan", and "ran at top speed" might become "sprinted".

They're not revolutionary, but these simple rules can help you craft an informative, yet compact article for online publications that will have e-zine and Web site editors e- mailing you to ask when your next piece will be ready.