5. Use original expressions--a way of expressing one idea for your book--yours alone. Sam Horn, author of Tongue Fú!, puts her special twist on defusing verbal conflict.

6. Include benefits in your subtitle if your title doesn't have any. Specific benefits invite sales. For instance, Marilyn and Tom Ross' Jump Start Your Book Sales: A Money-Making Guide for Authors, Independent Publishers and Small Presses.

7. Choose others' book covers in your field as models. Go to your local bookstore with five-colored felt tips pens and paper. Browse section your book would be shelved on. Choose five book titles and covers that attract you. Photo copy or sketch those, noting colors, design, fonts, and sizes of fonts. Add other colors you like.

Place book cover you love near your workstation to inspire you. For final copy, use professional cover designers if possible.

8. Be outrageous with your book title. People do judge a book by its title. Your reader will spend only four seconds on front cover and eight seconds on back cover. It must be so outstanding and catchy that it compels reader to either buy on spot or look further to back cover. Take a risk. Be a bit crazy, even outlandish.

9. Be your strongest salesperson self. Choose strongest words, benefits, and metaphors to move your audience to buy. Titles do sell books.

10. Include your audience in your title. This gives your book a slant. When your title isn't targeted other famous authors' titles win out. Always make your title clear and make it easy for your audience to recognize they need your book.

Your title and front cover is your book's number one sales tool. Short titles are best, say three to six words. John Gray didn't get much attention with his book "What Your Mother Couldn't Tell You and What Your Father Didn't Know." He shortened it to now famous, "Men are From Mars, Women are From Venus."

An outstanding title sells books. Make sure to give this part of your book, number one essential "Hot-Selling Point," some time and effort.

http://www.fwointl.com/FWOFormatter.html

4. PDF Creator This may seem like an odd tool to recommend to a publisher or writer, but wait a minute.

Have you ever wanted to give away copies of your articles and newsletters to site visitors? What about $249 price tag for Adobe Acrobat?

Then you have to consider your readers computers. What if they have a MAC?

Unless you have a format that can be read by both MACs and PCs you'll exclude certain readers from downloading your documents.

Besides, giving away copies of your articles and newsletters is a form of viral marketing for your business.

This site allows you to convert documents to both HTML and PDF. http://www.gohtm.com/

This site converts text to PDF. http://www.sanface.com/createpdf.html

5. Good Research Tools There are tons of places you can do research on Web. That's beauty of Web.

That's also what's horrible about Web. There's just too much great material online to find it quickly and easy.

Ref Desk - http://www.refdesk.com - is like having your own book shelf at your fingertips.

You can do searches in major search engines, find dictionaries, word of day, quote of day, and more. There are so many resources located here, you may even want to make this your start page.

Find Articles - http://www.findarticles.com - is a large collection of print articles archived on Web. It boasts over 300 print publications in its database.

Writing and publishing can become a time consuming task. Not only will these tools save you time, they'll save you money too.