Tips from Chicago Search Engine Strategies – Part 2

Written by Tanya Martin

Continued from page 1

For Transactional Shopping Engines (engines that you pay per sale or percentage): ·What’s an allowable commission? Including returns? Without returns? How will returns be handled?

Duringrepparttar Crawl, Walk, Run part ofrepparttar 128256 presentation, Mr. Bowler suggested you start with something easy to setup. he said wererepparttar 128257 easiest to setup, price and manage. Mr. Bowler stated if you can produce a feed quickly that setup could occur in a few weeks.

Mr. Bowler also suggested that Amazon was one ofrepparttar 128258 hardest to setup. They require 29 forms to be filled out before you can begin. He also said it took 2-3 months to setup with Amazon.

Shopping engines do not run themselves Mr. Bowler now went over this giving more details, like if you choose 4-5 shopping engines to partner with it will take 1-2 hours of staff time a day. This is ongoing. Staff in charge ofrepparttar 128259 shopping engines will have to daily go overrepparttar 128260 following:

·Monitor feed upload and product display ·Pull-down Store reviews / feedback ·Resolve customer problems ·Track Sales, Fulfillment, Returns

These shopping engines will all need to be monitored and adjustments will need to be made. He gave an example of some items usingrepparttar 128261 same images. When you build a shopping site you can have several choices for size, color, etc. In shopping engines they listrepparttar 128262 sizes, colors, etc separately. So you haverepparttar 128263 same image for several items.

Mr. Bowler also provided a snapshot of feedback on Amazon. He stated feedback is invaluable and someone should be reviewing feedback often.

Mr. Bowler ended by giving some tips for succeeding: 1.Track results atrepparttar 128264 product level 2.Take advantage of operational and customer service emails 3.Shopping sites will buy your brand keywords in search – beware! 4.Advertising – more visibility 5.Partner withrepparttar 128265 newer engines

Notes: The following is a list of shopping engines that were mentioned during this session: Yahoo Shopping MSN Shopping Froogle MySimon Nextag Dealtime AOL Shopping Altura InStore

Also mentioned were: and

Tanya Martin, Director of Internet Marketing at Over The Mark, LLC - has been involved in Internet Marketing for 7 years and who publishes a daily seo blog at and runs Digital Marketing Online Forum

The 'Secret' To Website Success Revealed

Written by David Holmes

Continued from page 1
Andrepparttar 'Super Gurus', (who you now know by name), are offering to sell you there secrets for a mere $200. But common sense tells you there is no secret. So you go back to work pruning and rearranging your site over and over. Cool. Now your rank on google is going up. That's great. You get a few letters from people telling you how they love your site. Just enough pats onrepparttar 128255 back to keep you going, but not enough to pay your bills. You're not even breaking even. Just before you throw inrepparttar 128256 towel you read where 90% of websites fail because they give up withinrepparttar 128257 first year. After a year you read that 90% of websites fail because they quit before 2 years. So you go back to work. You call it work even though you're not getting paid. You start to wonder if you've got nothing more than a very expensive hobby, or worse an addiction! And round and round you go, not realizing that you're learning everyday. And you make up your mind to never quit. You find yourself wanting to hug everyone who spends a few minutes on your site. You are proud of your accomplishments, so you go back to work and wonder how long or if ever you will make money doing something you love so much. And that isrepparttar 128258 secret. There. I gave it to you for free. Did you miss it? I'll say it again. The secret is you love what you're doing. You love your site. You constantly read about how to make it better. You never give up. For someone like that, time is on your side. You will eventually succeed, but success is secondary if you are doing something you love. You've seen sites that are obviously ghost houses. So badly neglected with broken links and out of date information. That's a failure. You spend everyday doing something to your site. If you don't know what to do, there's always an HTML validator that will tell you a million things that are wrong with your site. There's websites and newsletters giving away free information. You'll read something that makes you run to your site and change something. It's always getting better. Everyday is a day to improve something. Everyday is aday to get just one more person to land on your site. You are blessed if you love your site and are teachable. Those that think they know it all can't be taught anything, because they think they already know it. In fact, tonight throw a party for yourself. You have are a wonderful asset torepparttar 128259 world wide net and you already are a success. Celebrate, then tomorrow go back to work.

Webmaster/owner of Beatles Number 9

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