Tips for maximizing the effectiveness of your PPC ad campaigns

Written by Hamoon Arbabi

Continued from page 1

4 - Test, test, and then test some more! The key to maximizingrepparttar ROI of any ad campaign is testing, and PPC is no different. Set up test campaigns using various keywords/phrases and different ad copy. Analyzerepparttar 105842 results after a few days, and then droprepparttar 105843 ads that perform poorly and expandrepparttar 105844 ones that do well.

5 - Experiment withrepparttar 105845 bid prices for your keywords. For example, you might well find that a bid of $0.35 results in almost as many clicks (and customers) as a bid of $0.55! This means you save 20 cents on each and every click! Remember, your ad doesn't have to be displayed inrepparttar 105846 top position for it to be effective.

Good luck.

------------------------------------ Hamoon Arbabi You can find more about PPC search engines, Search Engine Optimization (SEO), Link-exchange, Marketing tactics, Business opportunities, Services, Tools and... in


8 ways to build a really bad web site for Search Engines

Written by Gareth Davies

Continued from page 1

Bad Move 5: Use lots of JavaScript

Search engines have a few problems understanding JavaScript in pages. Atrepparttar best of time they struggle with it, at worst they may even ignore it. On its own, it can be an unreliable way to make web site navigation. If you must use JavaScript for your navigation make sure you have some alternative ways to get to pages by using HTML text links atrepparttar 105841 bottom ofrepparttar 105842 page. If you have a large amount of JavaScript think about linking to it as a separate JavaScript file.

Bad Move 6: Don’t have sites linking to yours

Unless you want your web site hidden fromrepparttar 105843 outside world you want to be found right? Well search engines ideally find a new web site by following a link from another site. This happens when people link to you and this kind of underpinsrepparttar 105844 Internet. By having sites link to you search engine crawlers will find your web site and you never need to submit your web site torepparttar 105845 likes of Google. It is stillrepparttar 105846 case that web sites that rank highly on Google and Yahoo for relatively competitive key phrases often have scores if not hundreds of web sites linking to them Google help to explainrepparttar 105847 importance of linking here So “think links” and be sure to get your site listed in some quality web directories as part ofrepparttar 105848 process.

Bad Move 7: Focus on submitting your web site to thousands of search engines and forgetrepparttar 105849 ones that matter

Now and then you will see some companies attempting to promote this idea - often by using Bad Move 8! It is true that there are thousands of search engines butrepparttar 105850 highest volume of traffic comes from less than 10 major search engines. The logic of “If I get one hit a day off each ofrepparttar 105851 1000 mini search engines I’ll get a 1000 visitors a day” unfortunately in practice does not ring true. It is a fact that a huge volume of search engine traffic comes from a small handful of search engine: most notablyrepparttar 105852 Google, Yahoo and Msn.

Bad Move 8: Using unsolicited/ Spam email

This may seem obvious that this is notrepparttar 105853 best way to promote your business but is always worth stating. If you’re in any doubt simply ask yourself: “Do I like getting Spam emails?” It’s common sense to avoid using techniques that annoy people or damage your brand. Using unsolicited email campaigns could result in complaints and at worst your ISP could ban you. If you want a successful email campaign it is advisable to target genuine opted in newsletter subscribers and to always offer an opt-out button in every email.

Written by Gareth Davies 2005. You are free to reprint this article with both disclaimer and copyright notice in tact. Gareth Davies is a web promotion consultant working for GSINC Ltd based in North London, UK. For feedback on how to build better sites for search engines email Gareth via or visit

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