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How to Keep a Gift Certificate Log
It’s important to keep a log of each gift certificate you sell. Keeping a record of each certificate sold will ensure that you don’t wind up honoring a counterfeit certificate, or one with a changed dollar amount when someone comes to use it. My log has 6 columns, and for each certificate I sell, I record in my log:
-the certificate’s unique number -the purchaser's name -the recipient's name -the date sold -the dollar amount of certificate -the date redeemed -optional seventh column: expiration date.
I keep my log sheet and a stack of ready-to-sell certificates together in a two-pocket folder, along with a fancy pen for filling out gift certificates in style when they’re sold.
Use Gift Certificates to Their Fullest Profit Potential
Gift certificates can be a great source of back-end sales. When recipient comes to redeem gift certificate, it’s easy to sell her an add-on item or two. Often she is already predisposed to splurge on something to go with item she’s getting for free with her gift certificate, and needs only a little encouragement from you to purchase extras. For example, in my case, recipient will often purchase matching earrings to go with bracelet she gets for free with her gift certificate. So be sure to show enticing things to recipient that could accompany item she chooses for her gift!
Use a gift certificate sale as an opportunity to add two new customers to your mailing list: person who purchased certificate, and person who received it. Obtain permission from each to add them to your mailing list. Both of them are now pre-sold on your products, your service, and especially on your solutions to their gift-giving problems. There’s a good chance they will respond favorably when they receive a special offer from you before gift-giving holidays.
Jewelry artist and publisher of http://www.home-jewelry-business-success-tips.com , a free online resource of articles and tips to help jewelry artists achieve their goals.