2. Keep your design simple and striking. The best designs contain two or three basic elements. Usually these will be a photograph, a large headline, and an "identifier" such as your company name, logo, or phone number.

3. Use bright colors. The most striking vinyl banners have lots of bright colors.

4. Design your vinyl banner so it is readable for your target audience. If it is going on a building or beside a road on a fence, or on an outfield fence at a baseball or soccer field, MAKE SURE YOUR MOST IMPORTANT MESSAGE IS LARGE ENOUGH TO BE READ.

5. Make sure your images have sufficient resolution. For some advice on image resolution, see Vinyl Banners FAQ.

6. Make sure your vinyl banner fits area where you're going to mount it. Don't guess at size. Most people who are not familiar with signage will UNDERESTIMATE required size.

7. Consider alternative methods of mounting your vinyl banner. Grommets are "default" method of mounting a banner on a wall or fence. But often "pole pockets" are simpler and more efficient.

For more information go to America-Banners.com or TradeShow-Display-Experts.com.

Often display is finished off with two or three halogen lights that attach to top of frame and illuminate your graphics.

The entire display — frame, magnetic bars, fabric and graphic panels, and lights can be packaged up in a sturdy, lightweight carrying case with wheels. The carrying case often doubles as a display counter or podium with its own special top (normally an optional accessory) and wrap around graphics (also optional).

A normal case for an 8' or 10' display is small enough to fit in trunk or back seat of most cars, and normally weighs around 40 lbs., depending on type of graphics and accessories included. This makes it light enough to be easily moved around by most people.

A normal popup display can be assembled by one person of average height in about 20 minutes. If you are shorter than about 5'6" you may need a small ladder to reach top. Normally a chair works too.

If a popup display seems like overkill, or if you think you will be in situations where setting up a popup display will be difficult or impractical, you may want to consider an alternative like a Banner Stand or retractable Jiffy Roll. These units come in their own lightweight "over shoulder" carrying cases and can normally be set up in less than one or two minutes.

For more information, go to TradeShow-Display-Experts.com or CanadaDisplayGraphics.com.