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What a homepage should be. It should have a clear message. It should be a dynamic page that instantly conveys a sense of what you do, how you do it, who you are, how you do business, etc. It should start to describe
direct benefits that prospective customers get by buying your product or service. It should create prospect interest and make them eager to find out more. It should provide direction and clearly marked links to get them there. It should focus entirely on serving
needs of your prospective customers and removing their anxieties.
The purpose of your website is to sell your products and services to your prospects. To be effective your homepage must meet
needs of your prospects exactly and provide answers to their questions. To do this you must know what your prospects want and how they want it. If you dont already know, find out. Ask them!
Also, spend some time looking at other homepages learning what works and what doesnt. Are there features and styles that you could adopt on your site?
Once you have these answers design your entire homepage around them. Spend some time getting it right and both you and your prospects will benefit. Dont settle for second best unless you want your website to fail as a result of being ineffective.
When you've done it. Take a moment to clear your mind. Now go and look at your homepage once again and take a minute to re-evaluate it. Does it work for your prospective customers now?
Good luck!

Peter Simmons is editor of the DYNAMIQ EZINE. GET MAXIMUM RESULTS FROM YOUR WEBSITE! Increase your traffic, prospect conversions, sales, profits, referrals and more... START GETTING RESULTS RIGHT NOW with your $129 WEBSITE EVALUATION ABSOLUTELY FREE at http://www.dynamiq.co.uk/ezine or email me anytime at mailto:peter@dynamiq.co.uk