4 - Test, test, and then test some more!

The key to maximizing ROI of any ad campaign is testing, and PPC is no different. Set up test campaigns using various keywords/phrases and different ad copy. Analyze results after a few days, and then drop ads that perform poorly and expand ones that do well.

5 - Experiment with bid prices for your keywords.

For example, you might well find that a bid of $0.35 results in almost as many clicks (and customers) as a bid of $0.55! This means you save 20 cents on each and every click! Remember, your ad doesn't have to be displayed in top position for it to be effective.

Good luck.

6) Lack of Editing- It might take you just a few minutes to whip up that latest article but those few minutes might affect quality of your work. Proof reading and editing can sometimes be painstaking not to mention submission process especially if done by hand.

7) Woeful Spelings- Got that one? Proper spelling is important as too many mistakes can affect your credibility. You might get away with one but definitely not four.

8) Grammar- This is in same vein as spelling. If your grammar sounds like that of a toddler, then don’t expect readers to be impressed. You don’t need to have writing skills of a poet, but with a little practice and research you can vastly improve.

9) Sales copy – You know these well. Some authors write articles that belongs in classifieds. In their articles they blatantly advertise their services with hope of readers visiting their website. A benefit laden article will always produce best results.

10) Too much links- Nothing peeves me than to get an article to run in my newsletter but when I read it through it is littered. These links can confuse reader and also reduces potential of your resource box.

These are a few quirks I found to be associated with writing and promotion of articles. And I did say ten items but I will just throw in an extra. What is it? Go ahead and proceed with your article writing. While there are some negatives it does work. Why would I be writing this one if it didn’t?

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